DRIFT

Racism is not just an American issue. It is not historical. It is not “over.”

It is a global problem, embedded in the structures we live under, and it is alive—shifting, mutating, and continuing to oppress millions. In 2025, racism is not a ghost of the past. It is a living, breathing system of control.

And it’s time to speak out.

That’s why AKUT—the international street art collective known for its bold visual storytelling—is launching a global video project to document and amplify resistance against racism. We’re inviting artists, activists, students, workers, and everyone with a story to share to participate.

This isn’t a performance of “wokeness.” It’s a call for resistance. For honesty. For solidarity.

The State of Racism in 2025: More Sophisticated, Still Brutal

In the past five years, we’ve seen movements rise—and backlash follow. From Black Lives Matter to youth-led climate protests, the global push for justice has been met with state violence, surveillance, and right-wing populism. Despite global conversations around equity and representation, racism remains deeply rooted in our politics, schools, policing, media, and technology.

Consider the current landscape:

  • Artificial intelligence now reinforces racial bias in housing, hiring, and law enforcement.
  • Migration policies in the EU, U.S., and Australia criminalize survival and fuel anti-immigrant rhetoric.
  • Educational systems are erasing marginalized histories while banning books and silencing dissent.
  • Climate crisis is disproportionately displacing communities in the Global South.
  • Media platforms still underrepresent or stereotype people of color.

It’s no longer just about individual prejudice. It’s about systemic harm—economic, environmental, psychological, and physical.

But even in the face of that, people are organizing, resisting, and creating alternatives.

The Project: What AKUT Is Building

AKUT’s new video project will be a global sight, gathering submissions from people around the world responding to a single question:

What does anti-racism look like where you live?

We’re creating a short film composed of your voices—stories, visuals, performances, protests, art, reflections. This project isn’t just about showing racism’s impact. It’s about showing how we fight it, how we survive it, and how we build something better in its place.

This is about documentation. It’s about building an archive of truth-telling. Not filtered through newsrooms or governments—but through lived experience.

The final video will be screened publicly in key cities—Berlin, Johannesburg, New York, Manila, São Paulo, Istanbul—and made available online with accompanying educational materials.

Who Can Participate?

Anyone. No credentials required. We want honesty, not polish.

We’re calling on:

  • Visual artists
  • Musicians and spoken word performers
  • Protesters and organizers
  • Migrant communities
  • Students and educators
  • Parents, neighbors, workers, and witnesses

If you’ve experienced, seen, challenged, or felt the impact of racism, your voice matters.

Submission Guidelines

We’re accepting a wide range of formats:

  • Short video clips (1–3 minutes): These can be interviews, monologues, protest footage, studio performances, street art, or raw testimonials.
  • Voice notes or audio recordings: Share your experience or a spoken piece in your own language.
  • Text submissions: Poems, short reflections, stories, or letters.
  • Visuals: Photography, drawings, digital collages, street pieces.

You can choose to remain anonymous or be credited. Translations are welcome. Submissions can be in any language—if possible, include English subtitles or transcripts.

Deadline: August 15, 2025

Send submissions to: [email protected]

More info at: www.akutcollective.org/anti-racism2025

Why Art? Why Now?

Art is not neutral. It is never “just decoration.” It reflects the world we live in—and helps shape the world we want.

In every resistance movement across history, from civil rights to decolonization, art has played a key role. It educates. It heals. It ignites. It travels across borders when bodies cannot.

AKUT believes art must speak boldly in the face of injustice. Whether that’s on the walls of bombed-out cities or in a public square, art makes oppression visible—and resistance beautiful.

With this project, we’re not asking for sanitized stories. We want raw truth. Anger. Grief. Joy. Defiance. Celebration. Memory.

A Global Problem Needs a Global Answer

Racism may look different depending on where you are. But it’s everywhere. And it’s interconnected.

In Germany:

Black, Arab, and Turkish communities are still policed and excluded. Refugees face detention, deportation, and daily hostility.

In India:

Caste continues to dictate access to education, health, and safety—often violently. Dalit and Adivasi communities fight every day for dignity and land.

In Brazil:

Police violence targets Black and Indigenous communities, and favelas remain occupied war zones.

In the United States:

While corporations post diversity pledges, Black people still die at the hands of police. Native land is still stolen. Immigration courts still separate families.

In Palestine, Sudan, Myanmar, and beyond:

Ethnic cleansing, displacement, and cultural erasure are real and ongoing.

But alongside these realities are movements. People who are organizing, resisting, creating. From Indigenous land defenders to queer Black collectives, from refugee-led mutual aid to radical educators—the fight is global, and so is the hope.

What This Will Become

This is more than one video. It’s the seed of a larger movement.

In 2025 and beyond, AKUT plans to use this project to build:

  • A living digital archive of anti-racist creative resistance
  • A traveling exhibition in partnership with grassroots groups
  • A print zine featuring selected visuals and transcripts
  • A platform for multilingual education and dialogue

We want this work to travel—to classrooms, protests, libraries, art spaces, and community halls. We want it to be shared, taught, debated, translated, and reimagined.

What You Can Do (Besides Submitting)

  • Share this call with your network.
  • Organize a local screening or workshop in your community.
  • Support marginalized artists by commissioning or platforming their work.
  • Challenge racism in your own institutions—schools, companies, unions, churches.
  • Document and archive resistance in your context. If we don’t, others will do it for us—and rewrite the truth.

No Neutrality in 2025

If you’re not speaking up, you’re allowing it to continue.

If you’re not documenting, someone else will tell the story.

If you’re not uncomfortable, you’re not paying attention.

We need more than thoughts and prayers. We need action, visibility, and collective will.

We don’t need perfect words. We need your honest ones.

Final Words from AKUT

This is not a branding exercise. This is a human one. We are not looking for viral moments. We are looking for truth, solidarity, and connection.

Racism will not disappear because we say it’s bad. It will end when we build systems and cultures that refuse to allow it.

Your voice matters. Your experience matters. Your art matters.

Submit. Share. Be seen. Be heard. Be part of something real.

AKUT Collective

Berlin | Istanbul | Everywhere

Instagram: @akutcollective

www.akutcollective.org

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In a highly anticipated reunion after 24 years, Adidas Originals and Coca-Cola have joined forces once again to celebrate the FIFA World Cup 2026™. The collaboration revives their iconic 2002 partnership from the Japan-South Korea tournament, now reimagined for the biggest global sporting event of 2026, co-hosted by the United States, Canada, and Mexico. Set to launch on June 6, 2026, this collection masterfully blends Adidas' streetwear heritage with Coca-Cola's timeless branding, creating a vibrant fusion of football culture, nostalgia, and modern style. The drop arrives at a perfect moment. With the World Cup kicking off on June 11, 2026, fans worldwide are gearing up for a summer of football excitement. This collaboration isn't just merch—it's a cultural statement that merges two legendary brands under the banner of "Originals are the Real Thing," a clever twist on Coca-Cola's famous slogan. Historical Context: A Reunion 24 Years in the Making Adidas and Coca-Cola first collaborated during the 2002 FIFA World Cup, producing limited-edition pieces that captured the era's energy. That partnership helped define early 2000s football-streetwear crossover culture. Fast-forward to 2026, and the brands are back with fresh energy, leveraging Adidas' deep FIFA ties (as an official partner) and Coca-Cola's long-standing sponsorship of the tournament. The 2026 edition promises to be historic as the first 48-team World Cup, spanning three countries and generating unprecedented global hype. This collab taps into that momentum, offering fans wearable pieces that celebrate both brands' legacies while looking forward to the future of football fashion. Collection Overview and Design Philosophy The Adidas Originals x Coca-Cola collection fuses 2000s street style with classic sporting aesthetics. Expect bold reds, creams, whites, and silver accents inspired by Coca-Cola's iconic packaging—think classic script logos, droplet detailing, and can-inspired motifs. The lineup spans footwear, apparel, and accessories, divided into two visual directions: one logo-heavy and graphic-forward, the other drawing from vintage advertising aesthetics. Designs pay homage to Coca-Cola's visual language while staying true to Adidas Originals' archival roots. High-quality materials, attention to detail, and versatile silhouettes make these pieces suitable for both match-day wear and everyday street style. The campaign, featuring young football star Lamine Yamal and a diverse cast in everyday scenes building anticipation for the tournament, reinforces themes of originality and shared cultural moments. Footwear Highlights Footwear takes center stage in this collaboration, with reimagined takes on iconic 2000s Adidas silhouettes: Samba and Superstar Models: These classics get Coca-Cola treatment with white/cream/red colorways and prominent script branding. The Samba blends street heritage with football roots, while the Superstar II features weathered bases and bold side panels. Expected pricing around $110–$130. Adistar Control 5: A standout with droplet detailing mimicking condensation on a cold Coke can. This model brings performance-inspired design into lifestyle territory. Predator Sala: Indoor/hybrid style with silver-and-red accents, nodding to predatory precision on the pitch and Coca-Cola's bold energy. Climacool 1: Revived with breathable tech and Coke-inspired graphics, perfect for warm summer days. Megaride F50: A highlight paying tribute to the iconic Coca-Cola glass bottle, with unique contours and refreshing design cues. Each pair incorporates thoughtful details like embroidered logos, custom insoles, and packaging that mimics vintage Coke crates or cans. These shoes are built for durability and comfort, appealing to sneakerheads, football fans, and casual wearers alike. Apparel and Accessories Beyond kicks, the collection offers a full lifestyle range: Track Tops and Jerseys: Standout jerseys fuse retro Coca-Cola advertising from different eras into cohesive football designs. Track jackets feature signature three stripes alongside Coke branding, in vibrant reds and classic whites. Shorts and T-Shirts: Relaxed fits with graphic prints, ideal for casual wear or layering. Expect motivational football motifs blended with refreshing beverage references. Accessories: A bright red airliner bag stands out as a functional statement piece. Additional items may include caps, socks, and tote bags carrying the collaborative spirit. The apparel emphasizes comfort with premium cotton blends, mesh panels for breathability, and oversized silhouettes popular in contemporary streetwear. Unisex sizing and inclusive fits make the collection accessible to a broad audience. Cultural Impact and Fan Appeal This collaboration resonates on multiple levels. For football fans, it represents national pride and global unity ahead of the 2026 tournament. Sneaker enthusiasts will appreciate the nostalgic 2000s revival mixed with modern execution. Streetwear collectors see it as a prime example of how heritage brands can innovate through partnerships. In an era where sports and fashion increasingly intersect, Adidas and Coca-Cola deliver pieces that transcend the pitch. Wear them to watch matches at home, attend watch parties, or hit the streets in any host city—New York, Los Angeles, Toronto, or beyond. The designs are versatile enough for gym sessions, festivals, or daily commutes. The timing aligns perfectly with rising interest in football in North America, boosted by the co-hosting nations. Young talents like Lamine Yamal in the campaign help bridge generational gaps, attracting newer fans while satisfying longtime supporters. Where to Buy and Release Details The collection launches globally on June 6, 2026, via: Adidas CONFIRMED app (for early access and raffles) Adidas.com Select retailers and flagship stores worldwide Some regions may see staggered drops, with Japan and other markets getting early access. Prices are expected to range from $50–$150 depending on the item, making it relatively accessible compared to ultra-limited drops. Pro Tips for Copping: Enable notifications on the CONFIRMED app. Check local stock at Adidas stores in major cities. Monitor resale platforms post-drop for exclusive colorways, but be wary of markups. Size up slightly for oversized apparel fits. Given the World Cup hype, popular items like the Sambas and jerseys are likely to sell out quickly. International shipping is available, but factor in potential customs delays. Styling Suggestions Match Day Look: Pair a collaborative jersey with classic black shorts and Samba sneakers for effortless fan style. Streetwear Rotation: Layer a track top over a graphic tee with wide-leg pants and the Megaride F50 for a bold urban ensemble. Casual Summer: White Superstar with denim shorts and the airliner bag for a refreshing, vacation-ready vibe. These pieces mix seamlessly with existing Adidas or neutral wardrobes, maximizing versatility. Broader Context in 2026 Fashion and Sports The Adidas x Coca-Cola drop is part of a larger wave of high-profile collaborations tied to the World Cup. Adidas continues its dominance in football kit design, while Coca-Cola leverages its sponsorship with collectibles, bottles, and experiential activations like the Trophy Tour. In the sneaker industry, this collab exemplifies the ongoing trend of lifestyle reinterpretations of performance silhouettes. It also highlights how global brands use major events to drive cultural conversations around unity, originality, and joy—core values for both companies. Sustainability notes (based on Adidas' broader initiatives) suggest some pieces may incorporate recycled materials, aligning with modern consumer expectations. Looking Forward: Legacy and Excitement As the countdown to kickoff continues, this collection serves as the perfect prelude to an unforgettable summer of football. Whether you're a die-hard supporter, a fashion-forward collector, or someone seeking motivation through style, the Adidas Originals x Coca-Cola FIFA World Cup 2026 lineup delivers. Expect potential restocks, special event exclusives in host cities, and continued campaign content featuring more athletes. This isn't just clothing—it's a ticket to participate in the global celebration of the beautiful game. Mark your calendars for June 6, 2026. Refresh your wardrobe, lace up those Sambas, and get ready to cheer on your team in style. The "Real Thing" meets the Originals in what promises to be one of the most talked-about releases of the year. This collaboration captures the essence of football's universal appeal: bringing people together through shared passion, iconic brands, and unforgettable moments. As the world prepares for 2026's expanded tournament, Adidas and Coca-Cola remind us that some partnerships are truly timeless.

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