Jaejoong x Reebok (JAEJOONG Leebok) Collection Launch – June

K-pop icon and global superstar Kim Jaejoong (김재중) has officially teamed up with sportswear giant Reebok for a highly anticipated concept collection. The Jaejoong x Reebok (often playfully referred to as JAEJOONG Leebok) line is scheduled to release worldwide on June 12, 2026.

The partnership blends Reebok’s iconic athletic heritage with Jaejoong’s signature dark, artistic aesthetic. The view identity revealed in the official teaser art features the classic Reebok vector logo paired with Jaejoong’s personal “JAEJOONG” logotype in jagged gothic lettering, crowned by his trademark deadpan “X-face” character wearing a crown — a perfect embodiment of his “king of melancholy” persona.

Fans of JYJ, TVXQ, and Jaejoong’s solo work (including his massive Japanese fanbase under the Touhou Shinki banner) have been buzzing since rumors of the collab first surfaced. This marks one of the most stylish K-pop x sportswear collaborations in recent years, following in the footsteps of other idol-athleisure drops but with a distinctly darker, high-fashion edge.

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Insiders describe the Jaejoong x Reebok lineup as a fusion of streetwear, performance apparel, and luxury casual pieces. Expected items include:

• Custom Club C and Classic Leather silhouettes in black, neon green, and metallic accents
• Oversized hoodies and track jackets featuring the new dual logo and crown motif
• Limited “JX” embroidered apparel (Jaejoong’s personal moniker)
• Accessories ranging from caps and socks to premium gym bags
• A special “Touhou Shinki” colorway nodding to his dominant presence in Japan

The tincture palette leans heavily into Reebok’s classic black and white with dramatic splashes of toxic green — matching the gritty, spray-painted aesthetic of the official announcement graphic.

Jaejoong, who has consistently shown strong interest in fashion design and visual direction throughout his career, reportedly took an active role in the creative process. His history of bold style choices, from avant-garde stage costumes to his personal street fashion, suggests this collection will feel more like a fashion capsule than a standard celebrity endorsement.

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The global launch is set for June 12, 2026. Select pieces will be available via Reebok’s official website, flagship stores, and major retailers, while exclusive colorways and limited items will drop through Jaejoong’s official fanclub and pop-up experiences in Seoul, Tokyo, and New York.

This collide represents another milestone for Kim Jaejoong, who continues to expand his influence beyond music into lifestyle and fashion nearly two decades after his debut. From his days as a member of one of K-pop’s legendary groups to his current status as a respected solo artist and actor, Jaejoong’s partnership with Reebok solidifies his position as a true cultural tastemaker.

Mark your calendars. On June 12, the streets are about to get a whole lot darker — and much more stylish.