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In an exciting partnership, ASICS Sportstyle and Nanushka have launched a unique shoe flow as part of the “Crafts for Mind” project. This innovative alliance combines ASICS’ dedication to movement and well-being with Nanushka’s nature-inspired luxury aesthetic, resulting in limited-edition GEL-KINETIC FLUENT sneakers that prioritize sustainability, mental health, and fashion.
Supporting Mental Well-Being:
A portion of the proceeds from the connection will go to Mind Over Mountains, a charity that promotes mental well-being through nature, mindfulness, and coaching. This initiative underscores the shared commitment of ASICS and Nanushka to create positive change in people’s lives.
Design Inspiration and Features
The Nanushka x ASICS GEL-KINETIC FLUENT shoes come in two versatile color schemes: a tan version with black and silver accents, and a black rendition with white stitching and amber heel cushioning. A neoprene inner sock with a vintage-style Nanushka tag on the tongue highlights the brand’s iconic design language.
Innovative and Functional
The shoe feature a hybrid bungee lacing system, providing a distinctly technical edge while maintaining functionality. Sandra Sándor, founder, and creative director of Nanushka, emphasizes the shared commitment to design integrity and movement, making ASICS a natural partner for the brand’s first shoe movement.
Availability
The Nanushka x ASICS GEL-KINETIC FLUENT shoes are now available on the Nanushka website, at flagship stores in London and New York, and at Dover Street Market London.
Impression
The Nanushka x ASICS Sportstyle collaboration exemplifies how brands can create sustainable, well-being focused products without compromising style and innovation. This merge commitment to promoting mental health and eco-conscious design demonstrates the power of meaningful partnerships and serves as an inspiration for the fashion industry.
