Masía Gallery: Nude Project’s Barcelona Masterpiece Where Fashion Meets Heritage

Seven years building one of the most devoted fanbases in European streetwear, and Nude Project finally has a physical home worthy of it. Masía Gallery, the brand’s first Barcelona flagship, opened its doors this past Saturday at Calle Boters 6 in the Gothic Quarter, and it is, without question, the most ambitious thing they’ve ever built.

#ClienteEnisa La Masía Gallery de Nude Project no es solo una tienda vía @Neo2_Magazine https://t.co/pacYTsvtmO

— enisa (@enisa) April 28, 2026

stir

Behind the flagship—designed by the Valencia-based studio El Departamento—the space is rooted in something genuinely personal. Bruno Casanovas’ grandparents once transformed a Catalan farmhouse (masía) in L’Empordà into an art gallery that Dalí and other artists used to frequent. That familial lore lives in every inch of the ground floor: dark root wood floors that creak with quiet authority, hand-laid stone walls that feel excavated rather than constructed, thematic rooms paying homage to Gaudí’s organic curves, Dalí’s surreal distortions, and Miró’s high-spirited constellations.

Somewhere in the store hides a concealed safe stocked with exclusive product drops—find it, and it’s yours. It is less retail than ritual.

flow

Upstairs, the first floor operates as a proper gallery with a rotating exhibition programme curated by Urvanity Projects and permanent pieces by Filip Custic and Pedro Hoz anchoring the space year-round. The opening show belongs to view artist Carlota Pérez de Castro, whose work explores identity, movement, and the visceral rhythm of flamenco—paintings that pulse with bodily memory and emotional velocity. Until mid-June, her canvases transform the upper level into a living dialogue between motion and stillness.

That two-floor contrast is the whole point: a ground level built for immersion and community, an upper level built for culture. Together they create a space where art openings, listening sessions, brand activations, and quiet contemplation coexist—very much like the Nude Project we know, where every single detail is accounted for, yet nothing feels forced.

idea

Founded in 2019 by then-19-year-olds Bruno Casanovas and Alex Benlloch in a shared dorm room in Barcelona, the brand began with little more than €600, a shared obsession with storytelling, and an instinctive rejection of the generic.

“By artists, for artists” remains its guiding ethos—not as marketing copy, but as operational know. What started as university-campus sweatshirt drops has become a cultural force: over €30 million in annual revenue, presence in more than 200 countries, a loyal community that treats drops like cultural events, and now a growing constellation of spaces that function as chapters in an unfolding narrative.

Casanovas, the creative director, speaks of the brand as a “blank canvas” for expressing how he sees the world and how he wishes it could be. Benlloch handles the operational alchemy that turns vision into scale. Their partnership—forged online, tested in dorm-room chaos, and refined through relentless iteration—has produced a streetwear label that feels less like clothing and more like belonging.

Nude Project sells an attitude: confident without aggression, artistic without pretension, communal without dilution.

scope

Previous flagships have hinted at this ambition. The Nude House in Madrid, also by El Departamento, channels vintage Hollywood mansions with fluid, barrier-free layouts and near-four-meter ceilings. The La Roca Village location reimagines retail as a “Nude Library” with monumental wooden bookshelves. Ibiza’s outpost captures vernacular whitewashed walls and terracotta romance. Amsterdam blends narrative architecture with community programming.

Each store is singular, yet all orbit the same sun: the idea that fashion, art, and lived experience can—and should—intertwine. Masía Gallery is the fullest expression yet. At 300 square meters with a team of 20, it is the largest and most layered to date.

 

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show

Step off the narrow, medieval Calle Boters—where the Gothic Quarter’s stone facades lean in like old confidants—and the heavy door of Masía Gallery opens into another century, or perhaps several at once.

The ground floor feels like entering a reimagined Catalan masía that has absorbed the city’s artistic DNA. Natural light filters through carefully positioned openings, catching on textured surfaces that reward slow looking: the grain of reclaimed root wood, the irregular perfection of hand-laid stone, the subtle play of shadow across surfaces inspired by Gaudí’s trencadís.

Thematic rooms unfold like chapters. One nods to Dalí with melting forms and unexpected juxtapositions—clothing rails that appear to defy gravity, mirrors that distort just enough to make you reconsider your reflection. Another channels Miró’s starry whimsy through color-blocked display vitrines and coltish installations. Gaudí’s influence appears in organic, bone-like structural elements that guide movement through the space without dictating it.

Clothing—Nude Project’s signature oversized silhouettes, premium hoodies, graphic tees, and seasonal drops—hangs with gallery-like spacing. Nothing is crammed. Each piece has room to breathe, to be contemplated as object and idea.

The hidden safe is pure Nude mischief: a modern treasure hunt echoing the brand’s community-driven drops and scavenger-hunt energy. “Find it,” the team teases, “and the drop is yours.” It turns shopping into participation.

Ascend the staircase—itself a sculptural gesture—and the atmosphere shifts. The upper floor is whiter, brighter, more contemplative. Here, art takes center stage.

Carlota Pérez de Castro’s works dominate the opening exhibition: large-scale paintings that capture the tension and release of flamenco, the swirl of identity in motion, the body as archive. Her practice, which includes performance painting and a commitment to “immortalizing emotion lived,” feels perfectly at home.

Urvanity Projects’ curation ensures future rotations will maintain the same rigor—contemporary voices in dialogue with Nude’s universe. Permanent works by Filip Custic (whose digital-physical hybrids blur reality) and Pedro Hoz (whose fresco-like installations add historical depth) provide continuity.

This is not decorative art slapped onto retail. It is structural. The gallery floor hosts openings, listening sessions (Nude’s podcast has long been a pillar), pop-up performances, and brand activations that treat consumers as co-creators. In an era when many “experiential” stores feel like Instagram bait, Masía Gallery feels lived-in from day one.

region

Placing this ambitious project in Barcelona is no accident. The city has always been Nude’s spiritual home—the founders met and began their journey here—and its DNA runs through the brand: Gaudí’s radical organicism, Miró’s playful rebellion, Dalí’s theatrical surrealism, the Catalan farmhouse tradition of cultural patronage.

The Gothic Quarter location embeds the store in the city’s medieval pulse while looking firmly forward.

Barcelona itself is experiencing a creative renaissance in retail and culture. While other European capitals chase trends, Barcelona synthesizes—street culture with high art, local heritage with global ambition. Masía Gallery exemplifies this. It is a flagship that could only exist here, yet speaks to an international audience that has embraced Nude’s view.

The brand’s growth mirrors the city’s: bootstrapped, community-first, unafraid of scale. From dorm-room origins to a network of stores across Spain, Italy, Portugal, and beyond, Nude has built loyalty not through hype cycles but through consistency of voice.

Their podcast, events, beer connects, coffee concepts, and now these increasingly sophisticated physical spaces create a “Nude Universe” that feels expansive yet intimate.

ambiance

No discussion of Masía Gallery is complete without crediting El Departamento. Founders Alberto Eltini and Marina Martín have become Nude’s architectural soulmates, designing multiple flagships and the brand’s Poble Nou headquarters. Their approach—narrative-driven, materially rich, emotionally attuned—elevates retail beyond transaction.

In Masía, they have translated Casanovas’ personal family story into architecture without literalism. The masía references are flowing rather than theme-park. Biophilic elements, textural contrasts, and spatial choreography create an environment that feels both ancient and futuristic.

Light, sound, and scent are as carefully considered as the clothing racks. It is retail as gesamtkunstwerk—total work of art.

fwd

Masía Gallery is not a conclusion but a beginning. With 300 square meters of potential, the space will host more than commerce. Expect listening parties tied to the podcast, artist residencies, community workshops, and merges that blur lines between fashion week energy and local barrio vitality.

The 20-person team on site is trained not merely as salespeople but as hosts, curators, and facilitators.

For a brand that has always sold energy as much as product, this flagship materializes that energy in brick, stone, wood, and canvas. It gives the community—those devoted fans who have followed every drop, shared every story, embodied the attitude—a place to gather in physical form.

close

In an industry increasingly dominated by algorithm-driven sameness, Nude Project reminds us that authenticity at scale is possible. That heritage and futurism can coexist. That a clothing brand can also be a cultural institution.

As you leave Masía Gallery and step back into the Gothic Quarter’s labyrinth, the medieval streets feel somehow fresher. The city’s artistic ghosts—Gaudí, Dalí, Miró—feel closer, not as distant legends but as living influences.

And Nude Project, that dorm-room dream turned empire, feels less like a brand and more like a movement with a very beautiful home.

Welcome to Masía Gallery. Come for the clothes. Stay for the culture. Leave changed.