Willy Chavarria Takes His adidas Megaride Into Bubblegum Territory for August

The KI7006 colorway trades the collide’s usual Chicano workwear refer for a monochromatic pink runner that started life on a Paris runway.

Willy Chavarria and adidas Originals are releasing a new colorway of the Megaride AG on August 7, under style code KI7006. The shoe has circulated under a couple of working names, Pink, Bubblegum, and Powder Red among them, but the build is consistent across all of it: a nearly all pink upper in Clear Pink, paired with the model’s sculpt midsole rendered in a translucent pink that shifts to Powder Red where the tunnels meet the outsole. It releases through a draw on the adidas CONFIRMED app, with registration already open, alongside select retail partners, at a retail price of $200.

The upper mixes breathe mesh with oiled suede, leather, and glossy TPU overlays, a combo that has become something of a sig for this partner, adding a fashion grade material palette to a shoe that started life as a performance runner. Bright red Chavarria script runs down both tongues, the one piece of the shoe that breaks from the otherwise monochromatic pink treatment. Each pair also ships with a removable pink and red silicone keychain charm and its own branded packaging, a small extra that has become standard across the collaboration’s more limited releases.

The adidas x Willy Chavarria collide  pairs an exaggerated hollow-cushioned sole with layered pastel pink mesh, suede detailing, and bold co-branding, creating a dramatic on-foot silhouette that blends performance inspiration with Chavarria’s unmistakable contemporary design language.

stir

This particular pink colorway is not a new design decision. It first appeared during Chavarria’s Spring/Summer 2026 runway show at Paris Fashion Week in June 2025, worn on the runway alongside the debut of the standard Megaride AG in the same collection, and it quickly became one of the most talked about pairs from that presentation. It has taken more than a year for that runway sample to reach a general release, which is a longer gap than most of Chavarria’s adidas drops, and it suggests the brand held onto the colorway deliberately rather than rushing it out alongside earlier Megaride releases.

That patience tracks with how the design reads. Chavarria has described bubblegum as the direct reference point for the shoe, and the finished pair leans into that, translucent pink cushioning, glossy pink overlays, and a candy like shine across the mesh base that reads more playful than technical, despite sitting on top of one of adidas’s more aggressive recent silhouettes.

flow

Most of Chavarria’s adidas output has leaned on the brand’s older archive, the Jabbar, originally built for Kareem Abdul-Jabbar in 1978, and the Superstar chief among them. The Megaride AG breaks from that pattern. Rather than reworking a decades old basketball or tennis sil, it borrows its base from adidas’s own early 2000s running archive, specifically the original Megaride, which debuted in 2004 as the brand’s answer to Nike’s Shox line. That original shoe replaced a conventional foam heel with a series of hollow, mechanical tunnel structures designed to compress and release energy with each step, an unusual enough approach at the time that the shoe became something of a cult object in techno club scenes in Berlin and London before eventually fading from the lineup.

 

View this post on Instagram

 

A post shared by adidas Originals (@adidasoriginals)

adidas revived the Megaride in 2024 for its twentieth anniversary, and the tech has since spread into other silhouettes, including a soccer boot leaning version and a Mary Jane style dubbed the Megajane. The Megaride AG, sometimes referred to as Mega X, is the newest of those offshoots, an oversized lifestyle runner built around the same open tunnel midsole but wrapped in a chunkier, more sculptural upper better suited to fashion collisions than to actual running. Chavarria’s version keeps that oversized tunnel structure front and center rather than hiding it, which is part of why the pink colorway reads as loud as it does. There is simply more surface area for the color to cover.

fin

Chavarria was born in Fresno, California, to a Mexican-American father and an Irish-American mother, and grew up in a farming community in the San Joaquin Valley before studying graphic design in San Francisco. He worked in the shipping department at Joe Boxer early in his career, later joined Ralph Lauren in 1999, and went on to serve as design director at American Eagle Outfitters before launching his own label in 2015. That label built its reputation on exaggerated, Chicano influenced tailoring, oversized chinos, cropped jackets, and cropped hemmed suiting worn with generous shirt collars, along with runway casting that has drawn attention for centering immigrant and working class communities.

His adidas partnership has expanded well beyond footwear reissues since it began, including a capsule built around NBA All-Star Weekend with James Harden and the Compton Cowboys equestrian collective, and it continues to alternate between archival basketball sil and, with the Megaride AG, something closer to Chavarria’s own read on 2000s technical running gear. The August 7 pink release keeps that expansion going, arriving as the connection’s most overtly playful pair yet.