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Drake’s latest music video for “Nokia,” from his collaborative album $ome $exy $ongs 4 U with PARTYNEXTDOOR, immerses viewers in a vibrant celebration of 1990s nostalgia. Released on March 31, 2025, and directed by Theo Skudra, the black-and-white IMAX-shot visual is a testament to Drake’s ability to blend past and present cultural elements.
The video opens with Drake navigating a corridor illuminated by LED screens displaying the classic Nokia game, Snake, immediately evoking memories of early mobile gaming. This homage to the iconic Nokia phone sets the stage for a journey through time, as Drake orchestrates a series of lively, retro-inspired scenes.
Central to the video’s allure is its depiction of a Carnival-themed party, featuring dancers adorned in elaborate costumes reminiscent of 1990s club attire. The choreography, led by renowned choreographer Tanisha Scott, captures the era’s exuberant dance culture, with synchronized routines that pay tribute to the decade’s signature moves.
Drake himself embraces the throwback aesthetic, donning vintage-inspired outfits, including a basketball jersey and a Valley Football jacket emblazoned with “Hotmoms.com,” a playful nod to early internet culture. These fashion choices, combined with the video’s monochromatic palette, underscore the seamless fusion of contemporary style with nostalgic elements.
Adding to the video’s star power is a cameo by Canadian NBA player Shai Gilgeous-Alexander, who appears sporting a studded Vaffanculo jacket and showcasing his new signature Converse sneakers. His presence reinforces the video’s celebration of Canadian talent and the cross-pollination between sports and music cultures.
The production’s ambitious scale is evident in its custom-built set pieces, including 20-foot OVO monoliths, a Chrome Hearts boat and monster truck, and a massive LED corridor. These elements, combined with the use of six live owls, contribute to the video’s surreal and immersive atmosphere.
Notably, the video has sparked discussions among fans regarding potential subliminal messages aimed at Kendrick Lamar, with some interpreting the owl imagery and certain dance moves as subtle jabs in their ongoing feud. This layer of intrigue adds depth to the visual narrative, inviting viewers to delve deeper into its symbolism.
In essence, “Nokia” serves as a vibrant homage to 1990s culture, skillfully blending nostalgic references with contemporary artistry. Drake’s ability to encapsulate the spirit of an era while remaining firmly rooted in the present underscores his enduring relevance in the music industry.
For a firsthand experience of this nostalgic journey, you can watch the official “Nokia” music video below:
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