DRIFT

Paris, Concrete Dreams, and the Brazilian Pulse

From the intimacy of vintage apothecaries to the intellectual grandeur of architectural manifestos, ABERTO IV emerges as a dialogue between legacy and innovation. Brazil’s revered perfumery Granado, known for preserving the olfactory and botanical heritage of the nation, has joined forces with the Guimarães Rosa Institute and the Institut Français to present the fourth edition of ABERTO—an ongoing exhibition platform where art, space, and cultural identity convene. This year, curator and art consultant Filipé Assis transports the concept to the very sanctum of modernist thought: the Le Corbusier Foundation in Paris.

Held through June 9, 2025, this year’s edition not only breaks geographical borders but also engages in a transhistorical conversation. Forty original works by 25 contemporary Brazilian artists are housed in the former atelier of the Swiss-French architect, reflecting on his imprint upon Brazilian modernism—and how that influence is being reconsidered by a new generation of creatives.

From Rio to Rue Nungesser et Coli: Brazil’s Artistic Reverberation in Modernism’s Shrine

The Le Corbusier Foundation, located at 24 Rue Nungesser et Coli in Paris’s 16th arrondissement, is no ordinary venue. Designed by Le Corbusier and his cousin Pierre Jeanneret in 1934, the Maison La Roche-Jeanneret is part of the architect’s early experiments in spatial purity and chromatic nuance. For ABERTO IV, the building becomes a metaphor—an architectural relic transformed into an active participant in Brazilian cultural self-inquiry.

Filipé Assis’s decision to anchor the exhibition here carries deep symbolism. Brazil, especially during the mid-20th century, served as fertile ground for Le Corbusier’s theories. His visits to Rio de Janeiro in the 1920s and 1930s, and subsequent influence on figures such as Lúcio Costa, Oscar Niemeyer, and Affonso Eduardo Reidy, embedded modernist principles within Brazil’s urban and national identity. Brasília itself is an homage to the tension between form and function—a dream city, and perhaps Le Corbusier’s most abstract offspring.

In this way, ABERTO IV becomes more than an exhibition—it is an architectural séance. Brazilian artists are invited to haunt the architect’s house with their own visions, disruptions, and interpretations.

The Participating Artists: Mapping Contemporary Voices on Concrete Foundations

The selection of artists reflects a broad yet deliberate cross-section of Brazil’s creative vanguard. From rising talents in São Paulo’s independent art circuits to internationally exhibited figures, ABERTO IV invites intergenerational and interdisciplinary reflection.

Among the highlights:

  • Virginia de Medeiros presents a video installation that reimagines Brasília’s masterplan through Afro-Brazilian mythologies, offering a spiritual reclamation of a landscape long defined by state power and top-down planning.
  • Rodrigo Andrade, known for his painterly interventions on urban surfaces, contributes a suite of thickly impastoed panels mimicking favela textures—a counter-modernism rooted in density and informality.
  • Sônia Gomes, fresh from her Venice Biennale debut, suspends textile sculptures across the Maison’s stairwells, recalling both the softness of domestic space and the brutalist gridlines imposed upon the nation’s architecture.
  • Eduardo Berliner brings dreamlike, grotesque figures in ink and pastel, a psychological response to the sterile rationality Le Corbusier once espoused.

Each work was created specifically for this edition, reacting to the building, the theme, and the legacy of modernism through Brazil’s unique postcolonial lens. In doing so, the exhibition shifts the narrative from architectural orthodoxy to cultural heterodoxy—from a blueprint to a bricolage.

Granado’s Role: A Sensory Bridge Between Time and Space

Why a perfumery? Granado’s involvement might surprise those unfamiliar with its cultural weight. Founded in 1870 in Rio de Janeiro, Granado has long operated at the intersection of botany, pharmacy, and heritage. Over the past two decades, under the stewardship of Christopher Freeman, the brand has expanded internationally while remaining committed to its roots in Brazilian flora and artisanal formulas.

In ABERTO IV, Granado’s curatorial participation is more than sponsorship—it is sensory contextualization. Upon entering the exhibition, visitors are greeted by olfactory installations derived from the brand’s historic Apothecary collection, customized to evoke the Atlantic Forest, Cerrado, and urban botanical gardens of Rio and São Paulo. This sets a tone: the abstraction of architecture is grounded by scent, memory, and materiality.

Granado has also produced a limited-edition fragrance titled “Concreto Tropical”, available exclusively at the exhibition and select concept stores in Paris. A blend of Brazilian vetiver, white pepper, and concrete accord, the fragrance literalizes the show’s theme: the intersection of natural exuberance and urban formalism.

Institutional Collaboration: Guimarães Rosa Institute and the French Connection

The Guimarães Rosa Institute, named after the famed Brazilian novelist and diplomat João Guimarães Rosa, plays a critical role in translating national identity into cultural diplomacy. Under director Clarissa Motta’s vision, the institute has expanded its programs across Europe, promoting not only literature but also visual art, music, and design. For ABERTO IV, the institute’s partnership with the Institut Français bridges linguistic and aesthetic exchanges, ensuring the show is not perceived as cultural export but rather as cultural cohabitation.

The Institut Français, in turn, sees ABERTO IV as a model for future collaborations: flexible, interdisciplinary, and rooted in historical dialogue. Together, they demonstrate how diplomacy can evolve into curatorship, and vice versa.

Disrupting the Master’s House: Decolonial Tensions and Spatial Critiques

At its core, ABERTO IV is about more than homage. The show intentionally invites critique. By placing Brazilian artists within Le Corbusier’s house, it asks uncomfortable questions: Who benefits from modernism? What voices were erased by its clean lines and universal aspirations? How do postcolonial subjects reclaim or reconfigure those inherited forms?

For instance, Arjan Martins, whose paintings chronicle Afro-Atlantic displacement, reimagines the architectural grid as a slave ship’s hold—a spatial container designed not for harmony, but for domination. Luiza Crosman’s interactive digital piece overlays urban planning diagrams with live data from Rio’s favelas, showing how idealist visions dissolve in unequal realities.

In this context, the house is unsettled. No longer a sanctuary of architectural purity, it becomes a charged site of memory, resistance, and reinterpretation.

Architectural Modernism as Soft Power: Brazil’s Identity in Flux

Modernist architecture in Brazil has always been more than style; it was a vehicle of aspiration. During the Vargas era and post-war years, concrete became a metaphor for progress, hygiene, and order. Yet, in a nation fractured by inequality, this symbolism could never be fully universal.

ABERTO IV revisits this paradox. It juxtaposes Niemeyer’s cathedral curves with the curved spines of manual laborers. It questions the seduction of aerial perspectives and proposes instead a view from below—the fractured, lived, human perspective.

Artists like Lenora de Barros and Daniel de Paula reinforce this with performances and sculptures that highlight exclusion, disruption, and adaptation. The narrative arc of the exhibition isn’t one of resolution, but of provocation. It reframes Brazilian modernism not as a fixed legacy but as an evolving site of contestation.

Impression

The title ABERTO—meaning “open” in Portuguese—is both descriptor and directive. It implies transparency, permeability, and dialogue. In its fourth iteration, it successfully opens up closed narratives: about architecture, about Brazilian identity, about the global South’s position in the modernist project.

By uniting the commercial sensitivity of Granado, the literary depth of Guimarães Rosa, and the cultural diplomacy of France, ABERTO IV achieves a rare synthesis. It is neither nostalgic nor revisionist. It is a platform of presence.

As the exhibition draws to a close on June 9, its relevance will continue to ripple through both hemispheres—through Brazilian cities grappling with their modernist bones, and through European institutions re-evaluating their colonial pasts. It is in this ongoing exchange—visual, sensory, political—that ABERTO IV finds its most radical success.

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In a highly anticipated reunion after 24 years, Adidas Originals and Coca-Cola have joined forces once again to celebrate the FIFA World Cup 2026™. The collaboration revives their iconic 2002 partnership from the Japan-South Korea tournament, now reimagined for the biggest global sporting event of 2026, co-hosted by the United States, Canada, and Mexico. Set to launch on June 6, 2026, this collection masterfully blends Adidas' streetwear heritage with Coca-Cola's timeless branding, creating a vibrant fusion of football culture, nostalgia, and modern style. The drop arrives at a perfect moment. With the World Cup kicking off on June 11, 2026, fans worldwide are gearing up for a summer of football excitement. This collaboration isn't just merch—it's a cultural statement that merges two legendary brands under the banner of "Originals are the Real Thing," a clever twist on Coca-Cola's famous slogan. Historical Context: A Reunion 24 Years in the Making Adidas and Coca-Cola first collaborated during the 2002 FIFA World Cup, producing limited-edition pieces that captured the era's energy. That partnership helped define early 2000s football-streetwear crossover culture. Fast-forward to 2026, and the brands are back with fresh energy, leveraging Adidas' deep FIFA ties (as an official partner) and Coca-Cola's long-standing sponsorship of the tournament. The 2026 edition promises to be historic as the first 48-team World Cup, spanning three countries and generating unprecedented global hype. This collab taps into that momentum, offering fans wearable pieces that celebrate both brands' legacies while looking forward to the future of football fashion. Collection Overview and Design Philosophy The Adidas Originals x Coca-Cola collection fuses 2000s street style with classic sporting aesthetics. Expect bold reds, creams, whites, and silver accents inspired by Coca-Cola's iconic packaging—think classic script logos, droplet detailing, and can-inspired motifs. The lineup spans footwear, apparel, and accessories, divided into two visual directions: one logo-heavy and graphic-forward, the other drawing from vintage advertising aesthetics. Designs pay homage to Coca-Cola's visual language while staying true to Adidas Originals' archival roots. High-quality materials, attention to detail, and versatile silhouettes make these pieces suitable for both match-day wear and everyday street style. The campaign, featuring young football star Lamine Yamal and a diverse cast in everyday scenes building anticipation for the tournament, reinforces themes of originality and shared cultural moments. Footwear Highlights Footwear takes center stage in this collaboration, with reimagined takes on iconic 2000s Adidas silhouettes: Samba and Superstar Models: These classics get Coca-Cola treatment with white/cream/red colorways and prominent script branding. The Samba blends street heritage with football roots, while the Superstar II features weathered bases and bold side panels. Expected pricing around $110–$130. Adistar Control 5: A standout with droplet detailing mimicking condensation on a cold Coke can. This model brings performance-inspired design into lifestyle territory. Predator Sala: Indoor/hybrid style with silver-and-red accents, nodding to predatory precision on the pitch and Coca-Cola's bold energy. Climacool 1: Revived with breathable tech and Coke-inspired graphics, perfect for warm summer days. Megaride F50: A highlight paying tribute to the iconic Coca-Cola glass bottle, with unique contours and refreshing design cues. Each pair incorporates thoughtful details like embroidered logos, custom insoles, and packaging that mimics vintage Coke crates or cans. These shoes are built for durability and comfort, appealing to sneakerheads, football fans, and casual wearers alike. Apparel and Accessories Beyond kicks, the collection offers a full lifestyle range: Track Tops and Jerseys: Standout jerseys fuse retro Coca-Cola advertising from different eras into cohesive football designs. Track jackets feature signature three stripes alongside Coke branding, in vibrant reds and classic whites. Shorts and T-Shirts: Relaxed fits with graphic prints, ideal for casual wear or layering. Expect motivational football motifs blended with refreshing beverage references. Accessories: A bright red airliner bag stands out as a functional statement piece. Additional items may include caps, socks, and tote bags carrying the collaborative spirit. The apparel emphasizes comfort with premium cotton blends, mesh panels for breathability, and oversized silhouettes popular in contemporary streetwear. Unisex sizing and inclusive fits make the collection accessible to a broad audience. Cultural Impact and Fan Appeal This collaboration resonates on multiple levels. For football fans, it represents national pride and global unity ahead of the 2026 tournament. Sneaker enthusiasts will appreciate the nostalgic 2000s revival mixed with modern execution. Streetwear collectors see it as a prime example of how heritage brands can innovate through partnerships. In an era where sports and fashion increasingly intersect, Adidas and Coca-Cola deliver pieces that transcend the pitch. Wear them to watch matches at home, attend watch parties, or hit the streets in any host city—New York, Los Angeles, Toronto, or beyond. The designs are versatile enough for gym sessions, festivals, or daily commutes. The timing aligns perfectly with rising interest in football in North America, boosted by the co-hosting nations. Young talents like Lamine Yamal in the campaign help bridge generational gaps, attracting newer fans while satisfying longtime supporters. Where to Buy and Release Details The collection launches globally on June 6, 2026, via: Adidas CONFIRMED app (for early access and raffles) Adidas.com Select retailers and flagship stores worldwide Some regions may see staggered drops, with Japan and other markets getting early access. Prices are expected to range from $50–$150 depending on the item, making it relatively accessible compared to ultra-limited drops. Pro Tips for Copping: Enable notifications on the CONFIRMED app. Check local stock at Adidas stores in major cities. Monitor resale platforms post-drop for exclusive colorways, but be wary of markups. Size up slightly for oversized apparel fits. Given the World Cup hype, popular items like the Sambas and jerseys are likely to sell out quickly. International shipping is available, but factor in potential customs delays. Styling Suggestions Match Day Look: Pair a collaborative jersey with classic black shorts and Samba sneakers for effortless fan style. Streetwear Rotation: Layer a track top over a graphic tee with wide-leg pants and the Megaride F50 for a bold urban ensemble. Casual Summer: White Superstar with denim shorts and the airliner bag for a refreshing, vacation-ready vibe. These pieces mix seamlessly with existing Adidas or neutral wardrobes, maximizing versatility. Broader Context in 2026 Fashion and Sports The Adidas x Coca-Cola drop is part of a larger wave of high-profile collaborations tied to the World Cup. Adidas continues its dominance in football kit design, while Coca-Cola leverages its sponsorship with collectibles, bottles, and experiential activations like the Trophy Tour. In the sneaker industry, this collab exemplifies the ongoing trend of lifestyle reinterpretations of performance silhouettes. It also highlights how global brands use major events to drive cultural conversations around unity, originality, and joy—core values for both companies. Sustainability notes (based on Adidas' broader initiatives) suggest some pieces may incorporate recycled materials, aligning with modern consumer expectations. Looking Forward: Legacy and Excitement As the countdown to kickoff continues, this collection serves as the perfect prelude to an unforgettable summer of football. Whether you're a die-hard supporter, a fashion-forward collector, or someone seeking motivation through style, the Adidas Originals x Coca-Cola FIFA World Cup 2026 lineup delivers. Expect potential restocks, special event exclusives in host cities, and continued campaign content featuring more athletes. 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