A Shrine Of Black Orange, And A Second Episode That Hasn’t Posted The Ending

Meller’s Collector series. Andy Ishikawa, over 100 Black Orange pairs. Episode 2 caption: don’t tell him we touched it. The outcome is not on the page.

Meller runs a series called The Collector. The landing page is mellerbrand.com/pages/the-collector-meller-sunglasses. The first chapter is a customer: Andy Ishikawa had bought more than 100 pairs of the Black Orange shades. The brand went to see him. The house, in the copy, is a shrine. Rows of sunglasses, each in its place, treated as objects rather than a pile.

Black Orange is the house colorway the page calls an icon. The shapes listed under it include Shipo, Nayah, Seba, Marli, Kessie, Tana, Adisa, Chauen, Cumbi, Lebo, Jamil, Dashi, Kena, Esi, Sisi, Sura, Nia, Kobe, Dara, Lira, Yara, Fara, Tari, Ina, Delu, Azzi, Zaki. Several are sold out on the page. The ticket on the US view is $65. A European view of the same page has shown €49. The line under the grid: one will suit you, or all of them, if you are like Andy.

The page then breaks. “Everything was going smoothly… Until it wasn’t. Watch the full story to find out what happened.” The Episode 2 caption in the brief is “Don’t tell Andy we touched his collection…” That line is not on the landing page read here. Neither is a description of what was touched, or what Andy said after.

Signal. What happened: Meller published a Collector series around Andy Ishikawa’s Black Orange run, and a second episode is captioned as the brand having touched the collection. Exact product: Black Orange shapes, $65 on the US page, more than 100 pairs in the first chapter. When and where: the series page is live. Episode 2 outcome not posted in the text read. Source: the Meller Collector page, and the Episode 2 caption in the brief. Why it matters: a customer collection used as a campaign, with a second beat that the site has not written out.

 

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stir

The unusual fact is the volume. One buyer, one colorway, more than a hundred pairs. Meller’s response was a visit and a page that turns the shelves into a shrine and then sells the same colorway underneath. Shipo and Nayah are marked best seller. Lebo, Kessie, Adisa, Kena, Sisi, Nia, Delu are among the sold-out names on the US grid. New-in tags sit on Tari, Azzi, and the like. The warranty line on the same site is lifetime. Free shipping threshold on the European footer is €55. None of that is the collection. It is the shop the collection is pointing at.

A short Meller YouTube, titled The Collector, asks what you would do with 500 pairs and has Andy saying over 500. The page says over 100. Both numbers are in the brand’s own material. The episode does not reconcile them.

extend

The caption is a warning to the viewer, not a product note. Don’t tell Andy we touched his collection. The page’s cliffhanger is the same shape: something happened, watch the story. Until that story is a public clip with a described action, the second episode is a line. Touching a collector’s shelves is the premise. The result, and Andy’s reaction, are not in the text.

fin

Black Orange remains the object. Andy Ishikawa remains the name on the first chapter. Episode 2 is the brand saying it went back to the shrine. The rest is the video the page is still pointing at.