Formula 1 Miami Grand Prix 2026: NAHMIAS, adidas, and PUMA Redefine F1 as a Fashion Powerhouse

Formula 1 returns to the track this weekend for the Miami Grand Prix, the fourth round of the 2026 season and, above all, the first following a nearly month-long forced break caused by abrupt cancellation. As tradition goes, the first race of the season in the United States is synonymous with new collections from the teams, both on and off track. In this sense, the most surprising news involved the partnership between Brioni and Alpine, with the Italian brand becoming the team’s official formalwear partner for the 2026 season.

stir

But even before the teams, Formula 1 itself delivered a special collection for the Miami Grand Prix. A capsule created by NAHMIAS, the California-based brand that in recent months designed the Marty Supreme jacket, now a must-have among athletes and celebrities.

This new line partially follows the same aesthetic through jackets that elevate motorsport heritage. A mix of fashion and speed, further enhanced by the choice of Sir Jackie Stewart as the face of the launch. The driver who, more than anyone, embodied the glamour and haute of Formula 1 in the 1970s, brings that aura back, pairing his signature flat cap with contemporary designs.

The NAHMIAS x Formula 1 capsule, titled “Miracle of Racing,” officially launched on May 1, 2026, and is available online via nahmias.com and the official F1 store, with a dedicated pop-up in Miami’s Design District at 151 NE 41st Street running through May 4. The collection blends classic racing iconography with modern streetwear silhouettes, featuring moto jackets with bold dual emblems, technical track sets reminiscent of driver suits, relaxed hoodies, fleece, boxy tees, zip pullovers, waffle thermals, polos, and trucker hats. Prices range from accessible entry pieces around $180 for graphic tees to premium items like the F1 Racing Jacket at $3,000.

Doni Nahmias, the founder and creative director, has positioned the collaboration as a bridge between F1’s global fanbase and contemporary menswear audiences. The collection translates the intensity of the track into refined, wearable pieces that nod to Nahmias’ “Miracle Academy” aesthetic while celebrating motorsport heritage.

Sir Jackie Stewart’s involvement adds profound historical weight. The three-time World Champion, known for his stylish persona and safety advocacy, was photographed in the English countryside wearing pieces like warm-up race jackets paired with tartan accents that echo his iconic Scottish heritage. Stewart’s presence connects the 1970s golden era of F1 glamour, when drivers were jet-set celebrities, to today’s fashion-forward sport. Nahmias described it as a full-circle moment, linking past legends with modern interpretations.

The Miami-specific elements include limited-edition “Scribble Miami F1 Grand Prix Vintage Tee” and other locale-inspired graphics, making the pop-up a hotspot for collectors. This drop represents F1’s strategic push into lifestyle apparel, following successful activations that have turned race weekends into major fashion events. Attendees can expect a retail experience blending racing culture with high-end streetwear, complete with first-come, first-served limited pieces.

adidas

Another major highlight at Miami involves adidas and the Audi Revolut F1 Team. The German sportswear giant has revived its iconic Teamgeist design, originally from the 2006 FIFA World Cup, for a motorsport crossover capsule.

Miami-inspired hues dominate: sunset pinks, baby blues, and iridescent accents layered over black bases, evoking Florida’s vibrant energy and the city’s neon-soaked nights. The collection bridges soccer nostalgia with F1 performance, suitable for both team personnel and fans. Drivers Nico Hulkenberg and Gabriel Bortoleto front the campaign, showcasing how the pieces transition from paddock to street.

Available since late April via adidas, the Audi store, and select retailers, this drop underscores adidas’ deep motorsport roots while capitalizing on the World Cup’s upcoming return to the U.S. It’s the first in a series of race-weekend specials, blending performance fabrics with lifestyle appeal. The Teamgeist revival feels particularly timely as F1 embraces broader cultural intersections, from music to fashion to sports crossovers.

puma

PUMA, longtime partner to McLaren, has released a special 1000th GP Replica Collection to mark the team’s historic milestone. Though delays from canceled races mean Miami is not exactly the 1000th, the celebration begins here with limited-edition apparel, headwear, and accessories in the classic papaya and black color scheme, elevated by subtle geometric patterns.

Highlights include replica team kits, driver caps for Lando Norris and Oscar Piastri, bomber jackets with tone-on-tone graphics, and fan-focused pieces. McLaren is hosting “McLaren Racing Live: Miami” at Regatta Grove, complete with fan experiences, activations, and opportunities to purchase the collection on-site.

This drop honors McLaren’s enduring legacy, from its founding through decades of innovation and success, while looking forward. PUMA’s involvement ensures high-quality, performance-oriented gear that fans can wear to feel part of the team’s journey. The geometric motifs add a modern twist, making pieces collector’s items that celebrate history you can wear.

special liveries

On-track views are equally compelling. Racing Bulls unveiled a vibrant yellow “Summer Edition” livery inspired by Red Bull’s Sudachi Lime drink variant. The citrus-themed design, complete with matching team kit, brings a fresh, energetic pop to the grid, building on previous Miami experiments.

Cadillac, competing in its first home-soil F1 race, opted for a patriotic Stars and Stripes theme. Its black-and-white base incorporates 50 stars on the front wing, one per U.S. state, with red, white, and blue accents on the rear wing spelling “USA.” Drivers Sergio Perez and Valtteri Bottas will wear special Miami race suits, amplifying the American flavor.

These one-off liveries exemplify F1’s tradition of spectacle at Miami, where the event doubles as a cultural showcase. They enhance the broadcast visuals and create merchandise opportunities, further blurring the lines between racing and lifestyle branding.

evolve

The 2026 Miami Grand Prix arrives at a pivotal moment for Formula 1. Post-regulatory changes and a period of geopolitical disruption, the sport leans heavily into entertainment, glamour, and commercial expansion. Fashion collections like NAHMIAS, adidas, and PUMA are not peripheral—they are central to attracting younger, diverse audiences and deepening engagement beyond race weekends.

Brioni’s partnership with Alpine adds a tailored opulent dimension, outfitting team leadership in sophisticated formalwear. This complements the streetwear drops, creating a full spectrum from paddock elegance to fan-accessible hype.

Miami itself amplifies everything: the Design District pop-up, Hard Rock Stadium energy, celebrity sightings, and beachside atmosphere make it the perfect backdrop. Expect sold-out pieces quickly, social media buzz around Stewart’s campaign imagery, and fans sporting new gear trackside.

legacy

These drops signal a maturation in F1’s commercial strategy. By partnering with credible fashion names like NAHMIAS, the sport avoids gimmickry and delivers authentic products. Sir Jackie Stewart’s endorsement lends credibility that resonates across generations.

For fans, it is an opportunity to own a piece of the spectacle. For the industry, it underscores Formula 1’s shift toward lifestyle powerhouse status. As the lights go out in Miami, the real race may be for the most coveted merchandise.

This convergence of speed, style, and spectacle defines modern Formula 1. Either trackside in the Design District or watching from afar, the 2026 Miami Grand Prix delivers not just racing, but a full cultural experience.