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DRIFT

Shoe mergers these days are loud tuned with bright tinctures, wild materials, and endless hype cycles. Then JJJJound rolls in with something that looks like it was designed in a dimly lit Montreal apartment at 2 a.m. — and somehow it ends up being one of the cleanest pairs you’ve seen all year. Their latest with New Balance on the U1890 is exactly that kind of flex. No fireworks. Just a black-and-white “tuxedo” runner that whispers money while most other shoes are screaming for attention.

I’ve been watching Justin Saunders and JJJJound for years. What started as a blog dumping perfectly curated “found” images slowly turned into one of the most influential design studios in sneakers. They don’t chase trends. They refine them. And their New Balance partnership has been one of the most consistent winners in the game — from those early 990s to the 992s that still go stupid on resale. This 1890 feels like a natural next chapter.

 

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stir

New Balance cooked up the 1890 as this hybrid lifestyle runner. It pulls the upper vibes from the old 890v3 — think breathable mesh with those smooth, fused synthetic overlays — and sits it on a chunkier platform inspired by the early 2000s 2002 era. Full ABZORB cushioning throughout keeps it comfortable for actual walking around the city, not just posing. It’s got that dad-shoe energy but trimmed up enough to not look sloppy.

The silhouette sits in a sweet spot. Not as bulky as a 9060 or fresh 2002R, but with more presence than your average slim runner. It’s versatile as hell, which is probably why so many collaborators are jumping on it right after the Joe Freshgoods and Bronson drops.

Editorial product image of black and cream New Balance 1890 by JJJJound sneakers featuring glossy black overlays, breathable mesh panels, oversized white laces, and translucent ABZORB cushioning pods against a light gray studio background
flow

This pair is peak Jound. Almost entirely black upper — textured mesh base layered with cold-welded black synthetics and that shiny satin-like taping that gives it the tuxedo nickname. The overlays create subtle depth through material play instead of color. Then boom: crisp white tongue, white flat laces, and a clean JJJJound script hit on the heel for contrast. The midsole has this off-white, slightly aged look with visible ABZORB pods and silver branding hits. Black rubber outsole keeps it grounded.

It’s simple on paper, but in person it rewards you. The way the light catches the different blacks and the satin tape? Chef’s kiss. It feels like something you’d wear with tailored pants one day and raw denim the next. No branding overload, no unnecessary graphics. Just elevated execution on a solid base model.

Price should land around $180. That’s standard territory for these collabs, and honestly worth it if you value wearable minimalism over flex pieces.

Editorial collage featuring the black and cream New Balance 1890 by JJJJound sneaker with glossy fused overlays, breathable black mesh, oversized off-white laces, visible ABZORB cushioning, and descriptive campaign text on a light gray background
realm

JJJJound doesn’t reinvent the wheel with every drop. They find a good shape and make it feel special through material choices and restraint. That’s why their New Balance history hits so hard — those gray 990v3s, the Mossy Green 992s, the various 99x series. They understand that sometimes the best collab is the one that feels like it was always supposed to exist in that colorway.

Compared to the louder 1890s we’ve seen recently, this one is the palate cleanser. Joe Freshgoods brought personality and flair. Bronson went artistic. JJJJound said “bet” and delivered something you can actually rotate without getting tired of it in two weeks.

On feet, expect solid comfort. ABZORB does its job absorbing impact, the fit should be accommodating like most NB lifestyle models, and the mesh keeps it breathable for summer. These feel like the kind of shoe that disappears on your foot in the best way — until someone compliments them.

rel

Teased in late April 2026, we’re looking at a Summer 2026 (SS26) drop. As of now, no exact date, but these things usually follow the tease pretty quickly through JJJJound’s site, New Balance, and a handful of premium retailers. Limited stock is guaranteed, so if you’re feeling it, set those alerts.

Early hands-on shots from places like Sivasdescalzo show the quality is there. Clean construction, thoughtful details, co-branded packaging. The usual premium Jound package.

why

In 2026, the shoe game is oversaturated. Everyone’s chasing the next viral moment. JJJJound keeps reminding us that great design doesn’t need to yell. It can just exist, look better than everything around it, and age gracefully in your rotation.

This U1890 isn’t trying to be your “hype” shoe. It’s trying to be the one you reach for when you want to look put-together without trying too hard. The everyday elevated pair. The “I don’t dress up but I still look expensive” shoe.

If you’re into shh luxury, tonal dressing, or just sick of loud colorways, this one’s for you. It’s another solid W in the long JJJJound x New Balance playbook — proof that sometimes the simplest ideas, executed perfectly, hit the hardest.

Keep an eye out. These won’t scream at you from across the room, but once you notice them… yeah, you’ll get it.

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