Barbie(TM): The World Tour – A Fashion Odyssey

In the wake of the record-breaking success of Greta Gerwig’s acclaimed Barbie movie, a new book titled “Barbie(TM): The World Tour” offers an exclusive glimpse into the fashion and creativity that defined the film’s press tour. Authored by Margot Robbie and her stylist Andrew Mukamal, with photographs by Craig McDean, this book is a celebration of Barbie’s iconic style and its influence on high fashion.

A Fashion Journey

The book chronicles the journey of Margot Robbie and Andrew Mukamal as they embarked on a global press tour, showcasing some of Barbie’s most iconic outfits. The duo curated a collection of vintage pieces and collaborated with renowned designers like Giorgio Armani and Donatella Versace to create life-sized versions of Barbie’s wardrobe. Although the official press tour was cut short, the book captures these stunning looks in their full glory, with McDean’s photography bringing each ensemble to life.

Behind the Scenes”Barbie(TM):

The World Tour” offers readers a behind-the-scenes look at the creative process behind the fashion. The book features original Barbie dolls from various eras, rare materials from Mattel’s archives, and designers’ sketches and Polaroids from fittings. These elements are artfully combined into evocative collages by Fabien Baron, who conceived and produced the shoots and art-directed the book.

Contributions from Fashion Icon

The text, penned by Margot Robbie and Andrew Mukamal, is enriched with handwritten contributions from the designers who brought the Barbie-inspired looks to life. From Olivier Rousteing to Manolo Blahnik, these fashion icons share their insights and experiences, adding depth to the narrative of Barbie’s enduring influence on style.

A Celebration of Barbie’s Legacy

With a foreword by Edward Enninful and an introduction by Margaret Zhang, the book situates Barbie within the broader context of fashion history. Greta Gerwig’s afterword reflects on the cultural impact of Barbie and the film, highlighting the doll’s role in shaping imaginations for over65 years.

About the Creators- Margot Robbie: An award-winning Australian actress and producer, Robbie is known for her roles in films like “I, Tonya,” “Bombshell,” and “Once Upon a Time in Hollywood.” Under her LuckyChap banner, she has produced several acclaimed films, including “Barbie.”

Andrew Mukamal: A prominent American fashion stylist and brand consultant, Mukamal’s work has been featured in top fashion magazines and advertising campaigns for luxury brands.

Craig McDean: A British fashion photographer based in New York, McDean’s work spans editorial and advertising for major fashion houses and publications.

Edward Enninful: The former editor-in-chief of British Vogue, Enninful is a leading figure in the fashion industry.

Margaret Zhang: As editor-in-chief of Vogue China, Zhang is a key voice in contemporary fashion.

Greta Gerwig: An award-winning director, writer, and actress, Gerwig co-wrote and directed the global hit “Barbie.”

Fabien Baron: A creative director and designer, Baron has shaped iconic identities for numerous luxury brands through his agency, Baron & Baron.

“Barbie(TM): The World Tour” is a must-have for fashion enthusiasts and Barbie fans alike, offering a unique blend of high fashion and fun nostalgia. Through its pages, readers are invited to explore the world of Barbie, where style knows no bounds and imagination reigns supreme.