DRIFT

Lizzie Armanto, a Finnish-American skateboarder, has become one of the most influential figures in the world of skateboarding.

With a career spanning over a decade, Armanto has broken barriers, won prestigious competitions, and inspired countless young skaters. Born on January 26, 1993, in Santa Monica, California, she started her journey at 14 and quickly rose to prominence, becoming a role model for women in action sports.

In 2025, Armanto remains a powerful force in skateboarding. Her influence extends beyond the sport, as she actively engages in philanthropic work, collaborates on sustainable fashion projects, and continues to push for inclusivity in skateboarding.

A Trailblazing Career in Skateboarding

Lizzie Armanto’s journey in skateboarding has been nothing short of remarkable. From her early days at The Cove skatepark in Santa Monica to becoming a world-renowned professional skateboarder, she has consistently demonstrated skill, determination, and resilience.

Breaking Records and Setting New Standards

Armanto’s name is often associated with historic firsts. In 2013, she won a gold medal in the X Games Women’s Park event, setting the stage for future female skaters. In 2017, she became the first woman to grace the cover of Transworld Skateboarding, a milestone that highlighted her prominence in the industry. She also made history by becoming one of the few female skaters to complete the daunting Tony Hawk’s 360-degree loop—a testament to her fearlessness and skill.

Competing on the Biggest Stages

Armanto has consistently competed at the highest level. She was part of skateboarding’s Olympic debut at the 2020 Tokyo Olympics, representing Finland. While she didn’t secure a podium finish, her participation was a significant moment for women in skateboarding, inspiring a new generation of female athletes. She continues to compete in X Games, Dew Tour, and Vans Park Series events, maintaining her status as one of the sport’s elite competitors.

Recent Contributions to the Skateboarding Community

While Armanto remains a top competitor, her recent efforts have focused on growing the sport and making it more accessible. In 2024 and 2025, she has taken major steps in giving back to the skateboarding world.

Skateboard Donation Initiative in the Bahamas

In July 2024, Armanto joined fellow skaters Axel Cruysberghs and Trey Wood in donating 100 complete skateboards to children in the Bahamas. The initiative aimed to provide opportunities for young skaters in underprivileged communities, emphasizing the transformative power of skateboarding.

Armanto has long been passionate about increasing accessibility in the sport. In an interview, she stated, “Skateboarding changed my life, and I want to help create opportunities for kids who may not have the same access to resources that I did.” Her work in the Bahamas is just one example of how she is using her platform to make a difference.

Becoming a Signature Athlete for Woodward

Woodward, a legendary action sports training facility, recently announced Lizzie Armanto as a signature athlete, recognizing her as a key figure in the development of modern skateboarding. Her partnership with Woodward allows her to mentor young skaters and contribute to skateboarding programs that encourage progression and creativity.

Her involvement at Woodward means that upcoming skaters can learn from one of the best while training in a top-tier facility. Her focus is not just on improving technical skills but also fostering a sense of community among skaters.

Promoting Inclusivity in Skateboarding

Armanto has been a strong advocate for inclusivity in skateboarding, particularly for women and non-binary skaters. She frequently speaks about the challenges she faced as one of the few women in the sport and actively works to create a more welcoming environment for future generations.

She recently participated in a panel discussion about the growth of women’s skateboarding, where she emphasized the importance of representation. She noted that the sport has come a long way since she first started but still has room for improvement. “The more we see women in skateboarding, the more normalized it becomes. We’re no longer just ‘women’s skateboarders’—we’re skateboarders.”

Fashion, Sustainability, and Creative Collabs

Beyond skateboarding, Armanto has made significant contributions to fashion and sustainability. She has worked with leading brands like Vans and Monster Energy, helping shape the future of skatewear.

New Vans Skate Shoe and Apparel Collection

In early 2025, Armanto teamed up with Vans to release a new version of her signature skate shoe, The Lizzie. The latest iteration features a Quilted Grape Leaf colorway and focuses on sustainability. Vans, known for its eco-conscious initiatives, worked closely with Armanto to design a shoe made from responsibly sourced materials.

The accompanying apparel collection is designed for inclusivity and functionality, featuring gender-neutral styles and flexible materials that cater to skaters of all backgrounds. Armanto’s approach to design ensures that her products are both stylish and practical for skateboarding.

Creative Direction and Artistic Endeavors

Armanto has a strong artistic side, often incorporating her own creative vision into her collaborations. She has expressed interest in expanding her work beyond skateboarding, including designing graphics for boards, creating apparel concepts, and possibly directing skate films in the future.

In a recent interview, she shared, “Skateboarding is art, and I want to explore all the ways I can contribute creatively, whether that’s through designing gear or filming skate edits with a different perspective.”

The Future of Lizzie Armanto’s Career

At 32, Armanto continues to evolve her career, balancing competition, mentorship, activism, and creative projects. While she remains a top contender in professional skateboarding, she is also shaping the next generation of skaters through her mentorship and community outreach.

A Possible Return to the Olympics?

With the 2028 Los Angeles Olympics on the horizon, speculation is growing about whether Armanto will compete again. Given her strong connection to California and the Olympic skateboarding scene, she could make another run for Olympic glory. However, she has expressed that her focus is no longer just on winning competitions but on enjoying the sport and continuing to grow as a skater.

Expanding Her Influence in Skateboarding Media

As skateboarding media continues to evolve, Armanto is poised to take on new roles in content creation and storytelling. Whether through vlogs, documentaries, or brand collaborations, she has the potential to bring a fresh perspective to skateboarding culture.

Continued Advocacy for Women in Skateboarding

Armanto remains a leader in the movement for gender equality in skateboarding. Whether through speaking engagements, mentoring, or new initiatives, she is dedicated to ensuring that skateboarding remains accessible and welcoming to all.

Final

Lizzie Armanto is more than just a skateboarder—she is a trailblazer, mentor, activist, and creative visionary. Her contributions to the sport extend far beyond her competition results. By using her platform to promote inclusivity, sustainability, and accessibility, she is helping to shape the future of skateboarding.

As she continues to push boundaries in 2025 and beyond, one thing is certain: Lizzie Armanto’s influence will be felt for generations to come.

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In a highly anticipated reunion after 24 years, Adidas Originals and Coca-Cola have joined forces once again to celebrate the FIFA World Cup 2026™. The collaboration revives their iconic 2002 partnership from the Japan-South Korea tournament, now reimagined for the biggest global sporting event of 2026, co-hosted by the United States, Canada, and Mexico. Set to launch on June 6, 2026, this collection masterfully blends Adidas' streetwear heritage with Coca-Cola's timeless branding, creating a vibrant fusion of football culture, nostalgia, and modern style. The drop arrives at a perfect moment. With the World Cup kicking off on June 11, 2026, fans worldwide are gearing up for a summer of football excitement. This collaboration isn't just merch—it's a cultural statement that merges two legendary brands under the banner of "Originals are the Real Thing," a clever twist on Coca-Cola's famous slogan. Historical Context: A Reunion 24 Years in the Making Adidas and Coca-Cola first collaborated during the 2002 FIFA World Cup, producing limited-edition pieces that captured the era's energy. That partnership helped define early 2000s football-streetwear crossover culture. Fast-forward to 2026, and the brands are back with fresh energy, leveraging Adidas' deep FIFA ties (as an official partner) and Coca-Cola's long-standing sponsorship of the tournament. The 2026 edition promises to be historic as the first 48-team World Cup, spanning three countries and generating unprecedented global hype. This collab taps into that momentum, offering fans wearable pieces that celebrate both brands' legacies while looking forward to the future of football fashion. Collection Overview and Design Philosophy The Adidas Originals x Coca-Cola collection fuses 2000s street style with classic sporting aesthetics. Expect bold reds, creams, whites, and silver accents inspired by Coca-Cola's iconic packaging—think classic script logos, droplet detailing, and can-inspired motifs. The lineup spans footwear, apparel, and accessories, divided into two visual directions: one logo-heavy and graphic-forward, the other drawing from vintage advertising aesthetics. Designs pay homage to Coca-Cola's visual language while staying true to Adidas Originals' archival roots. High-quality materials, attention to detail, and versatile silhouettes make these pieces suitable for both match-day wear and everyday street style. The campaign, featuring young football star Lamine Yamal and a diverse cast in everyday scenes building anticipation for the tournament, reinforces themes of originality and shared cultural moments. Footwear Highlights Footwear takes center stage in this collaboration, with reimagined takes on iconic 2000s Adidas silhouettes: Samba and Superstar Models: These classics get Coca-Cola treatment with white/cream/red colorways and prominent script branding. The Samba blends street heritage with football roots, while the Superstar II features weathered bases and bold side panels. Expected pricing around $110–$130. Adistar Control 5: A standout with droplet detailing mimicking condensation on a cold Coke can. This model brings performance-inspired design into lifestyle territory. Predator Sala: Indoor/hybrid style with silver-and-red accents, nodding to predatory precision on the pitch and Coca-Cola's bold energy. Climacool 1: Revived with breathable tech and Coke-inspired graphics, perfect for warm summer days. Megaride F50: A highlight paying tribute to the iconic Coca-Cola glass bottle, with unique contours and refreshing design cues. Each pair incorporates thoughtful details like embroidered logos, custom insoles, and packaging that mimics vintage Coke crates or cans. These shoes are built for durability and comfort, appealing to sneakerheads, football fans, and casual wearers alike. Apparel and Accessories Beyond kicks, the collection offers a full lifestyle range: Track Tops and Jerseys: Standout jerseys fuse retro Coca-Cola advertising from different eras into cohesive football designs. Track jackets feature signature three stripes alongside Coke branding, in vibrant reds and classic whites. Shorts and T-Shirts: Relaxed fits with graphic prints, ideal for casual wear or layering. Expect motivational football motifs blended with refreshing beverage references. Accessories: A bright red airliner bag stands out as a functional statement piece. Additional items may include caps, socks, and tote bags carrying the collaborative spirit. The apparel emphasizes comfort with premium cotton blends, mesh panels for breathability, and oversized silhouettes popular in contemporary streetwear. Unisex sizing and inclusive fits make the collection accessible to a broad audience. Cultural Impact and Fan Appeal This collaboration resonates on multiple levels. For football fans, it represents national pride and global unity ahead of the 2026 tournament. Sneaker enthusiasts will appreciate the nostalgic 2000s revival mixed with modern execution. Streetwear collectors see it as a prime example of how heritage brands can innovate through partnerships. In an era where sports and fashion increasingly intersect, Adidas and Coca-Cola deliver pieces that transcend the pitch. Wear them to watch matches at home, attend watch parties, or hit the streets in any host city—New York, Los Angeles, Toronto, or beyond. The designs are versatile enough for gym sessions, festivals, or daily commutes. The timing aligns perfectly with rising interest in football in North America, boosted by the co-hosting nations. Young talents like Lamine Yamal in the campaign help bridge generational gaps, attracting newer fans while satisfying longtime supporters. Where to Buy and Release Details The collection launches globally on June 6, 2026, via: Adidas CONFIRMED app (for early access and raffles) Adidas.com Select retailers and flagship stores worldwide Some regions may see staggered drops, with Japan and other markets getting early access. Prices are expected to range from $50–$150 depending on the item, making it relatively accessible compared to ultra-limited drops. Pro Tips for Copping: Enable notifications on the CONFIRMED app. Check local stock at Adidas stores in major cities. Monitor resale platforms post-drop for exclusive colorways, but be wary of markups. Size up slightly for oversized apparel fits. Given the World Cup hype, popular items like the Sambas and jerseys are likely to sell out quickly. International shipping is available, but factor in potential customs delays. Styling Suggestions Match Day Look: Pair a collaborative jersey with classic black shorts and Samba sneakers for effortless fan style. Streetwear Rotation: Layer a track top over a graphic tee with wide-leg pants and the Megaride F50 for a bold urban ensemble. Casual Summer: White Superstar with denim shorts and the airliner bag for a refreshing, vacation-ready vibe. These pieces mix seamlessly with existing Adidas or neutral wardrobes, maximizing versatility. Broader Context in 2026 Fashion and Sports The Adidas x Coca-Cola drop is part of a larger wave of high-profile collaborations tied to the World Cup. Adidas continues its dominance in football kit design, while Coca-Cola leverages its sponsorship with collectibles, bottles, and experiential activations like the Trophy Tour. 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