Louis Vuitton Reopens Rebonds to Mark a Decade of Giving With UNICEF

A reissued 1998 photobook, a soccer-ball timepiece, and new Silver Lockit designs anchor Louis Vuitton’s 10-year UNICEF milestone — with every dollar going toward vulnerable children.

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• Ten Years, One Ball
• Inside the New Rebonds
• Jewelry With a Purpose
• Auctioning for a Decade of Impress
• What Comes Next: POWER4Girls

Louis Vuitton has spent 2026 marking ten years of partnership with UNICEF, and the centerpiece of that anniversary is a book the house first published nearly three decades ago. The original edition of Rebonds appeared in 1998, timed to France’s World Cup win, with proceeds directed to UNICEF. The new edition builds around a universal symbol — the ball — as an expression of connection and unity, bringing together more than one hundred figures from culture, sport, fashion and the arts. LVMH

Louis Vuitton’s Rebonds collector’s edition arrives in the House’s signature presentation box, celebrating the connection between football, creativity, and cultural storytelling through premium editorial design.

The partnership itself dates back to January 12, 2016, when it launched in Los Angeles with a long-term focus on education, responsible, and support for future gen. A decade later, the house is treating this reissue less as a nostalgia play and more as a checkpoint — a way of showing what ten years of sustained fundraise and awareness work can add up to.

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The book features roughly 130 figures spanning film, music, fashion, and philanthropy, photographed in cities including Paris, Avignon, Beijing, and Tokyo, in settings that range from private homes to outdoor locations. Among the names attached to the project are Antoine Griezmann, Felix of Stray Kids, Jackson Wang, and Sho Hirano.

The book opens with two forewords rather than one. The first comes from Pietro Beccari, Chairman and CEO of Louis Vuitton, and the second from Felix of Stray Kids, who serves as both a Louis Vuitton Ambassador and a UNICEF Korea Ambassador.

Craft details reinforce the collectible framing. The book comes housed in a bespoke slipcase finished with debossing and hot-foil stamping, while the cover uses a lenticular effect that shifts across eight images as it’s viewed from different angles. A production breakdown of one auctioned copy lists a slipcase built from Colorplan Sapphire paper mounted on black cardboard, 260 pages printed via LED quadricolor offset with Pantone spot color, and a perfect-bound structure with sewn sections and Pantone blue head and tail bands.

Louis Vuitton presents a signature padlock pendant necklace accompanied by its iconic orange booklet and branded drawstring pouch, emphasizing the House’s heritage of luxury craftsmanship and timeless design.

Beccari has described the project in personal terms. He notes that more than 100 prominent figures and friends of the house agreed to take part by posing with a Louis Vuitton ball. The frame device — a ball passed from person to person — is meant to read as a metaphor for the partnership itself: something handed off, sustain, and kept in motion over a decade. No 

The new edition is priced at $185 and became available in Louis Vuitton stores starting in June, with all profits from retail sales directed to UNICEF’s work supporting vulnerable children.

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Rebonds isn’t the only piece of the anniversary rollout, and it isn’t the longest-running one either. The Silver Lockit collection, first launched in 2016 alongside the partnership itself, has become the view shorthand for the collide — a permanent unisex line spanning a bracelet, a silver chain pendant, and earrings, with a portion of annual sales donated to UNICEF every year since.

The mechanics of that giving are specific rather than vague. For every Silver Lockit piece sold as part of the ongoing #MAKEAPROMISE campaign, Louis Vuitton donates between $100 and $200 to UNICEF, depending on the design. For the tenth anniversary, the house is introducing new interpretations of that same collection, extending a design lang that’s now been running for as long as the partnership itself. UNICEF

The scale of the giving has added up over time: Louis Vuitton’s network of customers, employees, and brand ambassadors has helped raise more than $28 million for UNICEF to date, and the underlying partnership has recently been renewed for another five years. That renewal matters for how the anniversary should be read — less a farewell lap than a stated commitment to keep going. UNICEF

Beyond the retail jewelry line, the partnership also runs an internal, employee-facing track. The LV World Run brings together employees, families, and children for a fundraise and cognizant event, while the LV Reporters program sends selected staff into the field alongside UNICEF teams to document the organization’s work firsthand. A separate account of that same reporter initiative notes that participants become internal champions of the partnership once they return home, sharing what they witnessed with colleagues, friends, and family. T

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The most singular object tied to the anniversary isn’t for sale in stores at all — it’s headed to auction. The Louis Vuitton Unity Time Object, paired with its own bespoke Louis Vuitton trunk, will be sold through a ten-day international online sale run by Sotheby’s starting from June 9, with the hammer price donated directly to UNICEF.

Louis Vuitton showcases two high-complication Tambour timepieces, combining innovative world time and Spin Time displays with the House’s signature geometric design language and refined Swiss watchmaking expertise.

The piece itself leans into the same ball motif as the book. Described as a golden soccer-ball-shaped timekeeping object, it draws on the house’s La Fabrique du Temps watchmaking workshop and its long history in luggage-making — enough of a departure from a conventional clock that one account argues the word “clock” undersells it.

That same Sotheby’s sale extends beyond the single Unity Time Object. The broader auction also includes copies of the Rebonds book and Louis Vuitton monogram soccer balls carried in vachetta leather nets, each signed by a celebrity participant, with actors Josh Hartnett and Chloë Grace Moretz and director Ava DuVernay among the names attached to the lots. One individually documented lot is a Rebonds copy signed by Zlatan Ibrahimović, with proceeds directed toward UNICEF’s humanitarian work supporting vulnerable children.

The anniversary was marked with an in-person moment as well. A dinner held at Sotheby’s New York headquarters, at the restaurant Marcel, celebrated the ten-year milestone and formally launched the Unity Time Object auction, with attendees including Jean Arnault, Louis Vuitton’s Watch Director; Kitty Van der Heijden, UNICEF’s Deputy Executive Director for Partnerships; Dame Pat McGrath, the house’s Cosmetics Creative Director; and stylists Derek Blasberg, Lauren Santo Domingo, and Leandra Medine. The full Louis Vuitton for UNICEF auction runs through June 18, 2026.

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The anniversary campaign isn’t only backward-looking. As the partnership enters its second decade, Louis Vuitton is expanding its support to POWER4Girls, UNICEF’s global initiative for adolescent girls and young women, which is active in more than 120 countries and works to help girls access education, healthcare, protection, and economic opportunity.

UNICEF’s own framing of the shift emphasizes continuity as much as expansion. Deputy Executive Director Kitty Van der Heijden has said the decade-long partnership shows what sustained action can achieve for children and communities, while crediting everyone at Louis Vuitton who has helped raise awareness and strengthen the partnership over the years. UNICEF

Louis Vuitton’s own statement on the pivot points in the same direction. The house describes its focused support for the new POWER4Girls programme starting in 2026 as a way to continue building sustainable change step by step for generations to come. UNICEF

Taken together — the reissued book, the expanded jewelry line, the Sotheby’s auction, and the pivot toward girls’ empowerment — the 2026 rollout reads as Louis Vuitton using its tenth UNICEF anniversary to do two things at once: prove out a decade of measurable giving, and set the terms for what the partnership’s second decade is meant to fund next.