Three Labels, One Golf Jacket: Baracuta Joins Daiwa Pier39 and Beauty and Youth for a G9 Nobody Saw Coming

A Manchester rainwear maker, a Japanese fishing label, and a United Arrows in house line are putting one name on a single jacket this September.

A release notice out of Japan this week confirmed that Baracuta, the Manchester house behind the original Harrington jacket, is putting its name on a G9 built together with Daiwa Pier39 for Beauty and Youth United Arrows. The piece carries the item code 1225-5-000143 and is set to go on sale domestically in Japan on September 1. Beyond the date and the code, the notice that surfaced offered no further specifics, no price, no colorway breakdown, no material spec sheet. What it did confirm is the combination itself, which is new. Baracuta and Daiwa Pier39 have not previously shared a jacket together, and Daiwa Pier39’s long running relationship with Beauty and Youth has never before pulled in a third outside house.

That absence of detail matters less than the pairing itself. Baracuta’s G9 is arguably the single most imitated jacket silhouette in menswear, a shape so thoroughly absorbed into mod, skinhead, and prep wardrobes that most people who own one couldn’t name where it came from. Daiwa Pier39 sits at the opposite end of the spectrum, a label built entirely around fishing gear reworked for city use, functional to the point of feeling almost industrial. Putting the two under one Beauty and Youth label is the kind of combination that reads as a genuine editorial choice rather than a licensing formality.

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Baracuta was founded in Manchester in 1937 by brothers John and Isaac Miller, whose family had already spent years in the city’s rainwear trade before they built a company of their own. The G9 came out of that background almost by accident. The brothers had noticed golfers on wet, windy English courses dressed in clothing that did nothing to keep them dry, and they designed a jacket to fix it: a short, waist length cut with an elasticated hem, a two button collar, and an umbrella shaped yoke across the back that channels rainwater away from the body instead of pooling it. The G stands for golf. The 9 refers to a nine hole round, since that was roughly how long the jacket needed to hold up before a player was back indoors.

What happened next had nothing to do with golf. Through the 1950s and 60s the jacket was adopted first by American Ivy League style, then by a succession of British youth subcultures, mods, skinheads, and later the football casual scene, each treating it as a uniform piece rather than a golf accessory. A television character named Rodney Harrington on the American series Peyton Place wore the style often enough that the jacket picked up his name as its generic term, and Harrington has stuck as the catch all word for the shape ever since, even as Baracuta continued to call its own version by its original G9 designation. The tartan lining, in the Fraser pattern, has remained a constant identifier across nearly nine decades of production, as has the umbrella yoke.

Ownership of the company changed in 2012, when the Italian group WP Lavori in Corso acquired Baracuta and relaunched it with a flagship in Milan a few years later, but production know and the archive silhouettes stayed put. The brand still treats the G9 as its central object, releasing it season after season in new fabrics, from suede to Gore Tex, while building an increasingly active collide calendar around it. Recent seasons alone have brought a G9 built with Undercover for spring summer 2026, a continuing multi season partnership with the Tokyo label Wackomaria, and a separate project built around the photography of Gavin Watson, whose black and white images of British youth culture in the 1980s sit close to the same culture territory the G9 has occupied since it left the golf course.

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If Baracuta’s story runs through golf courses and football terraces, Daiwa Pier39 comes from an entirely different direction: a Japanese fishing tackle manufacturer’s apparel line built around the idea that outdoor performance materials belong just as much on a city street as on a boat deck. The label describes its own project as a bridge connecting nature and the city, an apparel collection where the design language of urban dressing sits alongside the practical thinking that comes out of fishing gear specifically. Vented panels, oversized flap pockets sized for tackle boxes and lure cases, water resistant treatments, and stretch fabrics engineered for repetitive motion all show up across its outerwear, even on pieces with no obvious fishing function at all.

 

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That functional bent has made Daiwa Pier39 a natural fit for collaboration work, and Beauty and Youth has been its most consistent partner. The two have released joint capsules across multiple seasons going back to at least 2021, when their first widely noted collection paired a Harrington cut fishing jacket, built from a two way stretch double woven polyester with a dry touch backing, with matching trousers in black and olive. Later seasons brought additional deliveries under the same partnership, including further outerwear built around Daiwa Pier39’s swing jacket construction and its layered flap pocket system, continuing on an almost annual cadence through the brand’s autumn winter collections.

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Beauty and Youth United Arrows is the more youth leaning, editorially driven line under the wider United Arrows group, the Japanese retail company founded in 1989 by Yasuto Kamoshita, Hirofumi Kurino, and Osamu Shigematsu. United Arrows built its reputation on exactly this kind of cross brand matchmaking, running joint projects over the years with New Balance, The North Face, Dr. Martens, and adidas, among others, and Beauty and Youth in particular has functioned as something like a house label for the group’s most design forward collide.

What makes the new piece notable within that pattern is that it is not simply another Daiwa Pier39 for Beauty and Youth delivery with a different sil. Adding Baracuta into the mix turns a two way seasonal collide into a three way one, and the item’s numbering, 1225-5-000143, does not match the numbering convention used on the earlier two way Daiwa Pier39 pieces, which suggests Beauty and Youth is treating this release as a distinct project within its collaboration calendar rather than folding it into the existing line’s usual seasonal drop.

 

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Here the reporting has to stay honest about its limits. The only information currently available is the domestic Japan rel date of September 1 and the item code above, both surfacing through a Japan market release notice rather than a dedicated statement from any of the three parties involved. No price has been published. No colorway has been confirmed, though both Baracuta and Daiwa Pier39 individually favor restrained, wearable palettes, black, olive, and navy chief among them, on nearly all of their outerwear, so a similarly muted approach for this piece would be consistent with both brands’ typical range even though it remains unconfirmed. No fabric composition has been disclosed either, an important gap given that both Baracuta’s proprietary cotton blend and Daiwa Pier39’s stretch technical weaves are central to each label’s identity, and a genuine three way design would presumably need to reconcile the two somehow rather than simply defaulting to one brand’s material over the other’s.

None of the three parties has issued a formal announcement as of this writing. Beauty and Youth’s own news page, which has hosted press statements for the earlier Daiwa Pier39 commune, currently shows no listing for the new piece, and neither Baracuta’s official channels nor Daiwa Pier39’s carry any mention of it either. That absence is not unusual this far ahead of a Japan domestic rel date, and it is worth noting plainly rather than working around: this is a confirmed rel with a confirmed date and item code, and an unconfirmed everything else, at least for now.

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Zoom out and the timing makes a certain amount of sense. Baracuta has spent the past several seasons building an increasingly Japan centered collaboration slate, from the ongoing Wackomaria partnership to the spring summer 2026 Undercover G9 to a run of seasonal deliveries with other Tokyo based labels stretching back years. The brand also used its autumn winter 2025 season to revive the G18, a form pulled from its own late 1960s archive and reintroduced largely for that same Japan facing audience, a signal that the company sees its back catalog as a live design resource rather than a fixed set of reissues. Japanese retail groups have proven consistently willing to treat the G9 less as a licensed product and more as a design platform, reworking its fabric, proportions, and detailing while keeping the profile itself intact, and that willingness appears to be exactly what has made Baracuta such a repeat presence in the market.

The commercial logic behind that pattern is straightforward enough. A heritage British outline with an established, tightly controlled design vocabulary, the tartan lining, the umbrella yoke, the elasticated hem, gives a partner label something recognizable to build around without having to develop a new shape from nothing, while the partner brings a specific technical or cultural angle that the G9 alone would not otherwise carry. Wackomaria brings a distinct graphic and print sensibility rooted in vintage Americana. Undercover brings avant garde construction. Daiwa Pier39 brings something neither of those does: a genuinely functional, outdoor rooted design lang built for actual use rather than referential styling, which makes this particular pairing a slightly different proposition from Baracuta’s more fashion forward Japanese collision to date.

Daiwa Pier39, for its part, has built its own reputation almost entirely through this kind of repeat merge structure, treating its Beauty and Youth relationship as close to a standing seasonal fixture rather than a one off marketing event. Bringing Baracuta into that already established relationship, rather than starting a fresh two way project from nothing, suggests Beauty and Youth is using an existing, trusted bind channel to introduce a new outside name rather than building a brand new one from the ground up.

For now, the September 1 date and the 1225-5-000143 item code stand as the two verifiable facts of a project that, on paper, brings together a 1937 Manchester golf jacket, a contemporary Japanese fishing label, and the retail group that has spent years finding new ways to put them both on the same rack.