BEAMS Sends Mario Into the Cosmos With Its New Super Mario Galaxy Movie Collection

BEAMS is folding The Super Mario Galaxy Movie into its shelves on August 1, timing a full collection to Mario’s biggest year in a decade.

BEAMS is putting The Super Mario Galaxy Movie into its own hands with a special collide collection set to release on August 1, 2026. It is a straightforward pairing on paper, a Japanese select shop known for filtering pop culture through its own house taste, working with a film that already sits at the center of Mario’s fortieth anniversary year. BEAMS has built a career on knowing exactly when to lean into a moment like this one, and a movie that has spent months climbing toward a billion dollars worldwide gives it plenty to work with.

The BEAMS × Super Mario collection includes a black baseball cap featuring embroidered artwork inspired by The Super Mario Galaxy Movie, pairing a classic curved-brim sil with play graphics set against a cosmic backdrop that references the series’ space-themed adventure.

The specific product lineup and pricing for the collection were not independently confirmed through public press channels ahead of this piece, and BEAMS has not put out its own English language announcement yet either. That gap is worth naming rather than papering over. What is confirmed is the date itself and the pairing of brand and film, which lines up with how BEAMS has approached past entertainment tie ins: apparel and small goods built around a film’s key art and character roster rather than one off novelty pieces.

That kind of collection tends to draw from a familiar toolkit for BEAMS: graphic tees, sweats, and small accessories that reinterpret a film’s key art through the brand’s own design lang rather than simply slapping a poster across a shirt. Given the Galaxy movie’s cosmic setting and its reliance on Rosalina’s Observatory as a visual anchor, there is an obvious well of imagery to pull from beyond the usual Mario and Luigi red and green.

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BEAMS opened its first shop in Harajuku in 1976, built on the idea of importing American casual style into Japan and filtering it through a curatorial eye rather than a straightforward retail model. Five decades later the company operates well beyond that original storefront, running its own in house labels alongside imported brands and a steady stream of binds that range from menswear staples to anime, gaming, and music tie ins. What has kept the model relevant for this long is restraint. BEAMS rarely treats a collaboration as a straight logo slap. Its past work with everything from Sanrio characters to Star Wars and long running anime franchises tends to filter the source material through the same clean, slightly understated design lang that runs across its own house lines, which is part of why a Mario collection under the BEAMS name reads differently than the same character showing up on a convenience store bag or a fast food cup.

That approach also explains why a BEAMS connect tends to land with an audience that a straightforward licensed tee misses. Collectors and longtime BEAMS customers alike have come to expect a certain baseline of design intention from the label’s collisions, whether that means a more considered color palette, a fabric or construction upgrade over standard merchandise tees, or small design details pulled from deeper cuts of the source material rather than the most obvious poster image. A Mario collection gives BEAMS a genuinely wide well to draw from this time around, given how visually distinct the Galaxy games and film are from the flatter, more grounded Mushroom Kingdom setting of the original movie.

The BEAMS flagship storefront features a contemporary glass exterior, a brightly show entrance canopy, and an open retail layout that reflects the Japanese retailer’s long-standing focus on fashion, design, and lifestyle culture.

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BEAMS has spent decades positioning itself as a taste making filter rather than a straightforward retailer, curating imported labels alongside its own in house lines and, increasingly, licensed collections that read as culture fluent rather than opportunistic. Its past collaborations have ranged from music and anime tie ins to designer crossovers, and a Mario collection fits comfortably inside that pattern given how thoroughly the character has crossed over into fashion, art, and streetwear over the last several years.

The timing is not incidental either. 2026 marks the fortieth anniversary of the Super Mario Bros franchise, a milestone Nintendo has built an entire year of programming around, from a Switch rerelease of the original Super Mario Galaxy and its sequel to special amiibo drops and an in app movie portal on the Nintendo Today app. The Super Mario Galaxy Movie itself has become the centerpiece of that celebration, described early on by series creator Shigeru Miyamoto as the main event of the anniversary push. A retail partner stepping in during that window, especially one as attuned to pop culture timing as BEAMS, tracks with how the rest of the year has played out for the franchise.

Mario merchandise has already been everywhere in Japan through 2026, from a Uniqlo UT graphic tee connection timed to the film’s April release to convenience store and ice cream chain tie ins that ran alongside the movie’s theatrical run. A BEAMS collection arriving four months after the film’s Japanese release reads less like a launch tie in and more like a second wave aimed at collectors and BEAMS regulars who wanted something with more design intention than a straightforward movie tee.

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The Super Mario Galaxy Movie is the sequel to 2023’s The Super Mario Bros. Movie, produced once again by Nintendo alongside Illumination and distributed by Universal Pictures. Directors Aaron Horvath and Michael Jelenic returned from the first film, as did screenwriter Matthew Fogel, and the sequel pulls its inspiration directly from the Super Mario Galaxy and Super Mario Galaxy 2 games, sending Mario, Luigi, Princess Peach, and a returning cast of Mushroom Kingdom regulars out past the Mushroom Kingdom entirely. The story follows Peach preparing to head into space with Toad while Mario and Luigi are left behind to look after a shrunken Bowser, only for the plot to pull the brothers into a journey through the cosmos to protect Rosalina from Bowser Jr.

The voice cast reprises most of the original film’s lineup, including Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, Jack Black as Bowser, and Keegan-Michael Key as Toad, while adding Benny Safdie, Donald Glover as Yoshi, Brie Larson as Rosalina, and Glen Powell to the roster. Composer Brian Tyler returned to score the film, this time weaving in orchestral motifs pulled from Mahito Yokota and Koji Kondo’s original Galaxy soundtracks alongside new material.

Promotional artwork for The Super Mario Galaxy Movie brings together Rosalina, Mario, and Luigi in a vibrant space-themed composition inspired by the Super Mario Galaxy games, highlighting the franchise’s signature blend of adventure, colorful worlds, and iconic characters.

The film opened in the United States on April 1, 2026, following an earlier Kyoto premiere at the historic Minami-za theater, and reached Japanese theaters on April 24. None of the mixed critical notices have slowed down the merchandising push behind it, and a BEAMS collection is really just the latest entry in a year that has already included toy lines from JAKKS Pacific, a Uniqlo UT tee collaboration, ice cream tie ins, and a run of digital collectible cards tied to the film’s Nintendo Today app portal.

For BEAMS, the appeal of stepping into that ecosystem now is less about riding a single release date and more about tapping into a character roster that has already proven it can carry a design language well beyond video game packaging. Rosalina, Bowser Jr., and the galaxy setting itself give the brand fresher visual territory than another round of the same Mushroom Kingdom red and green, and an August drop gives BEAMS its own moment separate from the film’s opening weekend noise.

The anniversary campaign around the franchise has kept unfolding well past the film’s spring release. Nintendo brought the original Super Mario Galaxy and its sequel back to Switch as a bundled rerelease in October 2025, added special Mario Galaxy amiibo figures timed to the movie’s opening, and reissued the original 2008 Galaxy soundtrack to Spotify for a limited window around the Japanese premiere. A companion storybook retelling part of the film’s plot, a run of collectible digital cards distributed through the Nintendo Today app, and a wave of retail tie ins spanning ice cream chains, apparel, and toy lines have all fed into the same yearlong push. Against that backdrop, a BEAMS collection landing four months after the film’s Japanese theatrical run reads as one more entry in an unusually long merchandising cycle rather than a rushed attempt to catch the premiere window.

That cycle has also given the film time to build its box office case well past opening weekend. The Super Mario Galaxy Movie crossed the billion dollar mark globally by early June, a milestone that outpaced how quickly its 2023 predecessor got there and one that Nintendo and Illumination have both been quick to point to in press coverage. Critical reception has trailed behind the audience response, with reviews landing closer to mixed than the largely positive notices the first film received, though that gap between critics and ticket buyers has done little to slow the pace of licensed goods rolling out around it.

For anyone who has followed how BEAMS handles a licensed character before, the safest bet is that the collection leans into small, wearable details rather than full costume style graphics: a stitched Luma sil on a chest pocket, a subtle Rosalina color palette worked into a knit, that kind of thing. Whether that holds up once the actual lineup surfaces on August 1 is something worth checking back on, but it’s the pattern BEAMS has followed with nearly every character collaboration it has taken on over the last several years, and there’s little in this pairing to suggest a break from that habit.