New Balance Held Two Greys For The Store That Turned Twenty

U2010 3YT and 6X6. Official online only. 25 September 2026, 10:00. Two grey temperatures on the same 2010 last.

New Balance Japan put the limited pair inside the official online store’s 20th-anniversary festival. The festival itself runs 11 September 10:00 through 19 October 9:59. The ABZORB 2010 store-only models are dated later: Friday 25 September 2026 from 10:00. Codes U20103YT and U20106X6. The rel sentence is short. Different grey tones. Official online store exclusive. No third color in that paragraph.

The Japan store opened in 2006. Twenty years is the excuse for limited SKUs, point campaigns, and a calendar of timed rel. 3YT and 6X6 are the 2010 chapter of that calendar. Not a general-release grey you will see in every ABC-MART window the same morning.

Signal. What happened: NB Japan scheduled two official-online-only U2010 greys for 25 September. Exact product: U20103YT and U20106X6. When and where: 25 Sept 2026, 10:00, newbalance.co.jp. Source: New Balance Japan PR TIMES, 10 September 2026. Why it matters: the 2010, already a grey magnet, gets two more greys that do not go wide. Earlier DRIFT: none on these two codes.

 

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10:00 on a Friday is the Japan NB hour. Online only means the app and the site, not a guaranteed door pair. Anniversary stock is usually short. Two SKUs split demand. One grey will look cooler. One will look warmer. Both will photo as “the grey 2010.” Read the code on the tongue before you pay.

The 20th-anniversary frame also includes other limited goods and point splits. Do not confuse a festival T-shirt drop with these shoes. U20103YT and U20106X6 are the footwear line in the PR. Period starts 25 September 10:00. No end date printed in that bullet. When they are gone they are gone.

Standard U2010 in Japan has been sitting around ¥22,000 tax in on earlier colorways. US cards often $145 to $160. Confirm yen on the 25th PDP. Online exclusives sometimes hold the standard ticket, sometimes add a few thousand. The PR did not print a price. Wait for the product page.

Boston still owns the brand story: 1906, craft, run. The Japan URL is where this pair actually sells.

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U2010 is the 2010 lifestyle runner New Balance leaned on after 2002R and 1906R ate the street. Layered 99x-style upper. Mesh, suede, overlays. ABZORB through the midsole. ABZORB SBS at the heel. Stability Web in the midfoot. Chunky sole that reads related to those two hits without being either one. Debut was 2025. Grey has been the adult hue every editor reached for.

Two pair of grey New Balance 990v3 shoe sit side-by-side on a concrete floor, one with a darker grey/blue sole and the other with a white sole.

3YT and 6X6 do not need new foam. They need two grey recipes the wide line did not already ship. Cooler mesh against warmer suede, or the reverse. That is enough for a store anniversary. Patent, Cordura, Gore-Tex, neon: those experiments live on other 2010 SKUs. This drop is tone, not a new chassis.

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Sizing follows the 2010 last, not a 990. If you already own a 2010, that size is the guess. D width is the default Japan card unless the page adds 2E.

25 September, 10:00, official site. Two greys. Two codes. The last stays the last. The store birthday is the only reason they are not everywhere.