Offprint Finds Its First Spanish Address on a Corner in A Coruña

Photobooks, graphic design titles and fanzines have taken over La Esquina, Pull&Bear’s rotating space on Rosalía de Castro, for the week of October 5.

On Monday, October 5, the photographer Juana Wein presented her first book at La Esquina (Spanish for the corner), the pop-up space Pull&Bear runs in central A Coruña. The book had made its debut during Paris Fashion Week, and it arrived in Galicia alongside a selection of fashion photography books, graphic design publications, magazines and fanzines from Offprint, the independent publishing platform. Offprint’s creative director, Yannick Bouillis, put the selection together with the Pull&Bear team, and the week it fills is the first time the platform has operated anywhere in Spain. A second author event follows on Thursday, October 8, when the duo Chus & Greg present and sign their book fast!.

 

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Signal. What happened: Pull&Bear brought Offprint, the independent publishing platform produced by LUMA Arles, to Spain for the first time. Exact object: a pop-up selection of fashion photo books, graphic design publications, magazines and fanzines, curated by Offprint creative director Yannick Bouillis with the Pull&Bear team. When and where: the week of October 5, 2026, at La Esquina, Rosalía de Castro 1, A Coruña, with Juana Wein show her first book on October 5 and Chus & Greg signing fast! on October 8. Source: FashionUnited España reporting, with Offprint’s own site for platform details. Why it matters: it carries Pull&Bear’s photography and emerging-talent programme, already running through the British Fashion Council and the Hyères festival, into independent publishing, and does so in the province where the brand has its head office.

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Offprint was born in Paris, founded in 2010, and has been produced by LUMA Arles, the interdisciplinary creative campus in southern France, since 2015. LUMA presents it as more than a book fair: a think tank and a meeting place where publications by artists, photographers, designers, art schools and research institutions come together. It works as a platform for independent, experimental and socially engaged publishers across art, architecture, design, the humanities and visual culture, and its public face is a pair of annual fairs, one in London and one in Paris. The London edition ran from May 15 to 17, 2026 at 180 Studios, with a programme that combined talks, signings, live printing and a sound programme. The Paris edition is scheduled for October 22 to 25 at Césure, a community space on the former Censier university campus in the fifth arrondissement that also hosted the 2025 edition. Entrance is free, and the hours run from 17:00 to 21:00 on the opening Thursday, 12:00 to 20:00 on Friday and Saturday, and 11:00 to 19:00 on Sunday.

Between fairs, Offprint keeps a physical presence in Arles through two bookstores, one inside the Tower of LUMA Arles and the other a dedicated corner at the Hôtel Arlatan. Participants at the fairs span publishers, artists, photographers, graphic designers, art schools, research centres, collectives and independent curators, and the programme around them includes talks, workshops and book signings. Participation in Paris runs through an open call, which closed on August 16, with results due by September 1, and a public programme of talks, conversations and book signings was still to be published when the fair’s site was last updated. Offprint puts its annual attendance at more than 35,000 visitors, a mix of professionals, artists, designers, architects, critics, educators, students and enthusiasts.

The parent organisation shapes that profile. LUMA Arles describes itself as an interdisciplinary creative campus, where exhibitions, conferences, live performances, architecture and design are used to question the relations between art, culture, environment, human rights and research. Offprint operates inside that framework, and the publishers it gathers are described in the same register: Indie, experimental and socially engaged.

The stated mission is to surface publishers and publications from around the world that rarely find space in the traditional book market, and that selection work continues throughout the year, not only on fair weekends. Until this month the platform’s footprint ran through France and the United Kingdom. The A Coruña pop-up puts Spain on a map that previously stopped at Paris, London and Arles.

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The brief for the A Coruña selection is wide on purpose. Fashion photo books sit beside graphic design publications, and magazines and fanzines fill out the range, so a visitor moves between several registers of contemporary visual culture within a few steps. Bouillis and the Pull&Bear team chose the titles jointly, which makes the selection a shared editorial decision rather than a catalogue delivered as is, and it is a separate format from Offprint’s fairs: a curated slice, not a cull of exhibitors.

The pairing is framed around a shared interest in emerging culture, creative education and new gen of talent. It is also presented as more than a specialised bookshop dropped into a clothing space. The aim is to turn La Esquina, for a few days, into a bookshop, a visual archive and a meeting point and to put into circulation editorial projects that usually travel outside the large commercial circuits. Photobooks and fanzines are formats that tend to move through small presses, specialist fairs and word of mouth, and a pop-up in the centre of a city changes who walks past them.

Offprint’s own method is to pick, throughout the year, publishers and publications that the traditional book market seldom carries. La Esquina’s method, as Pull&Bear describes it, is to change what is on offer from one week to the next. In A Coruña the two methods meet in a week-long selection, anchored by two dated author events.

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Photography takes up much of the programme, and it is one of the axes Pull&Bear has been adding to its cultural strategy. Wein’s appearance on Monday put a first-time author in front of a local audience, with a book that had made its debut at Paris Fashion Week. Chus & Greg’s signing on Thursday adds a second photographic voice, with fast!, described around the launch as their new editorial project.

The two events carry the project past display and sale. Authors, images, books and the public occupy the same room, which is the point of a signing. Signings are also a staple of Offprint’s own fairs, where talks, conversations and book signings make up a public programme beside the exhibitors, so the A Coruña schedule borrows a familiar habit from the platform.

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La Esquina is not a conventional shop, and the Offprint week only makes sense in that light. Reports at the time of its launch framed it as a temporary return to one of the brand’s historic locations in the city centre. Pull&Bear opened it in August at number 1, calle Rosalía de Castro, in the centre of A Coruña. It occupies the premises while the brand’s Plaza de Lugo store undergoes refurbishment, so the company keeps a presence downtown during the works. The address also has history with the brand: the premises belonged to Pull&Bear’s store network in 1991, the year the company was founded, and the new format restores that link.

The opening programme was devoted to women’s wear, with designs sold only at La Esquina and new arrivals reaching A Coruña before other stores. A men’s capsule was announced to follow, after which the space would alternate women’s and men’s collections with collaborations with other brands. The content changes week to week, and the stated intention is for the space to work as a meeting point with the local community, where each visit turns up something different.

A Coruña already carries other Pull&Bear addresses. The brand opened a flagship in the Marineda City shopping centre that was among the first stores to show its redesigned logo and a more digitalised store concept centred on the shopping experience, and the Plaza de Lugo store is the one that was being refurbished when La Esquina opened. La Esquina sits between those two as the experimental address, the one where product, collaborations and activations are meant to be reset on a weekly cycle.

The project has a digital side as well. La Esquina has a dedicated category on pullandbear.com and its own social profile, @laesquinapullandbear, where launches, product changes and activities are announced. An Offprint week fits the model: a temporary programme with dated author events, in a space designed to change.

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The press coverage of the launch places it next to two earlier Pull&Bear commitments, both tied to image-making and emerging talent.

The first is a partnership with the British Fashion Council that began as a NEWGEN sponsorship. In May 2026 the council named sixteen designers to NEWGEN, its longest-running emerging talent programme, for the 2026/27 cycle in partnership with Pull&Bear, alongside an extended commitment from the retailer. The selection panel included a Pull&Bear representative. Under the council’s BFC 2030 strategy, the scheme was refocused on deeper, tailored support for a more concentrated cohort, with funding, infrastructure and mentorship aimed at helping designers grow beyond visibility. Three of the sixteen joined the programme for the first time, and the collections were due to be shown in the NEWGEN showspace at London Fashion Week in September. The sponsorship has also produced Canvas for Creativity, a platform conceived by Pull&Bear with the council as a space for emerging talents to express themselves, with creatives from fashion, art and music contributing, and the brand has announced a dedicated NEWGEN display at Selfridges in London during fashion week.

The second is a photography prize created with the Hyères International Festival of Fashion, Photography and Accessories, founded in 1986 and held at Villa Noailles, the house Robert Mallet-Stevens designed in the 1920s and which the town of Hyères now owns and uses as an arts centre. Pull&Bear announced the Fashion Photography Prize in July. Ten finalists of different nationalities compete for it, and the winner receives €20,000, a commissioned project or campaign for Pull&Bear and a solo exhibition at Villa Noailles during the festival’s next edition. The winning work is also set to appear in Pull&Bear flagship stores, accompanied by a dedicated social media campaign. The festival’s other competitions are for emerging fashion and accessories designers. Its 41st edition runs from October 15 to 18, with the winner due to be announced on October 17 and exhibitions staying open until January 11, 2027.

Print is already part of that competition. The ten emerging image-makers shortlisted in the festival’s photography section this year compete for the chance to make a book with Éditions 7L and Atelier EXB and to stage a show at 7L in Paris, and the Pull&Bear prize is awarded to one of the same ten finalists by the jury of the photography section, headed this year by the French photographer Camille Vivier.

The prize was launched through a two-day gathering between Hyères and Arles, with dinner at Villa Noailles followed by a tour of Les Rencontres d’Arles. Arles is also the base of LUMA Arles, the organisation behind Offprint.

 

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Pull&Bear was founded in 1991 and is headquartered in Narón, in the province of A Coruña, as part of Inditex, whose group headquarters are in Arteixo, also in A Coruña province. It began as a menswear label, added a women’s line in 1998 and built its identity around urban-style clothing and references to popular culture, with ranges that have brought in music, technology and video games. At the end of 2023 its retail network stood at around 800 stores.

The brand chose the province where its head office sits to open the Offprint collision. The launch is described as the starting point of the alliance, with the aim of creating connections between publications, images and different creative disciplines.

The calendar around the pop-up fills quickly. Chus & Greg sign on October 8, the Hyères festival opens on October 15 and runs to October 18, and Offprint Paris opens on October 22 at Césure and runs through Sunday, October 25.