Skip to main content

DRIFT (Driftzine)

DRIFT AUDIO

Listen to this story

Choose a voice, then press play.

Voice
0%

Ohana Hatake’s Full Bloom silhouette gets its first true rainbow treatment, and pre orders open this week at a lower price point than before.

A pair of sandals from Takashi Murakami‘s footwear label is arriving with the artist’s full color wheel stamped across it for the first time. The Ohana Hatake Full Bloom “Rainbow” opens for pre order on July 23, 2026, at 12 PM ET through the brand’s own site. It is the same rounded, petal shaped slip on that has carried Murakami’s flower since the label’s earliest releases, only now every hue the artist typically spreads across a single canvas is compressed onto one shoe.

The base shape has not changed. Anyone who has worn a Full Bloom before will recognize the elevated foam platform and the water friendly build meant for pool decks, gardens, and city sidewalks in equal measure. What changes is the surface treatment: instead of a single dominant color broken up by petals in a contrasting shade, the Rainbow colorway spreads the full spectrum across the entire model, turning the sandal into a walking version of the multicolored flower fields Murakami has painted for two decades.

Takashi Murakami sits surrounded by rainbow flower plush toys while holding two black flower-shaped sandals.

Takashi Murakami presents black sandals decorated with his signature smiling rainbow flowers.

stir

The flower face itself is not new. It has followed Murakami through paintings, sculpture, album covers, and now several seasons of footwear under Kaikai Kiki, the art trading company he founded in 2001. What is new is the decision to let the rainbow version, previously reserved for large scale prints and installation work, take over an entire wearable object rather than sit as one accent among several.

That choice matters more than it might look at first glance. Murakami has said before that the grinning flower was never meant as pure cheerfulness. He built it to hold several moods in one expression, something closer to a mask than a mascot. Spreading the rainbow treatment across the whole shoe does not soften that idea. If anything, stacking every color at once makes the face read as louder and slightly more chaotic than the single tone releases that came before it, which tended to let the flower’s expression sit calmly against a plain background.

Construction stays consistent with the rest of the current Full Bloom range. The footbed uses an injected EVA foam that Ohana Hatake introduced across its lineup earlier this year, a softer compound than what shipped in the label’s original 2024 launch pair. Traction has also been reworked slightly on recent colorways, a change Ohana Hatake carried over rather than reserving for a single release.

huh

The Rainbow drop is arriving alongside a pricing change across the whole Ohana Hatake catalog. The Full Bloom silhouette drops to $90 starting the same day pre orders open, while the brand’s other model, the Surippa, moves to $50. Both figures sit lower than what the label charged at launch, when limited runs and the novelty of an artist entering footwear for the first time kept prices closer to typical collectible sneaker territory.

Takashi Murakami poses with arms raised as black sandals featuring his signature smiling rainbow flower appear to float around him against a white studio backdrop.

Takashi Murakami showcases his flower-themed sandal collection in a playful studio campaign with floating footwear.

Either the lower price signals a wider rollout or simply reflects a maturing supply chain is not something the brand has detailed publicly. What is confirmed is the July 23 pre order window and the two adjusted price points, both taking effect at the same time as the Rainbow release.

fin

Ohana Hatake began life as Murakami’s first real footwear venture, growing out of limited Full Bloom slides that debuted through a collaboration with BLACKPINK before the label formally launched under its own name. Since then the brand has moved through a steady run of colorways, from a Cherry Blossom pair built around themes of renewal to a multi tone “Multicolor” collection that marked the first time the silhouette left single color territory at all.

The Rainbow release pushes that same instinct further than any prior version. Where Multicolor split three distinct palettes across separate pairs, Rainbow folds the full range into one. It is a small production decision with a fairly direct throughline back to Murakami’s own painting practice, where flower fields rendered in dozens of shades have been a recurring subject since well before he ever considered making shoes.

For a brand still not two years old, the jump from limited collide slides to a full priced, broadly available lineup with regular seasonal drops has happened quickly. The Rainbow colorway lands as one more data point in that expansion, arriving the same week as a price cut that could bring the label to a wider audience than the collector focused releases that defined its first year.

 

Related Articles

White Louis Vuitton Monogram Multicolore pattern featuring repeating LV initials and floral motifs in pink, blue, green, yellow, purple, orange, red, black, and pastel tone

The White Canvas Won’t Sit Still: Inside Louis Vuitton’s Latest Murakami Multicolore Wave

Twenty three years after Takashi Murakami first painted 33 colors onto Louis Vuitton’s Monogram, the […]

Model with long curly hair wears an oversized black graphic long-sleeve shirt featuring colorful anime-inspired characters and bold typography. The studio portrait is set against a clean white background, highlighting the distressed streetwear aesthetic

Takashi Murakami x READYMADE & SAINT Mxxxxxx: The Second Chapter of “mononoke・made” Ushers in a New Season

On June 20 and June 27, 2026, the streets of Tokyo and select global outposts […]

Visitor wearing a pale pink jacket stands facing a large-scale Takashi Murakami-style mural filled with colorful cartoon characters, smiling flowers, and surreal faces, blending pop art and Japanese superflat aesthetics in a dense, immersive composition

Mononoke・Made: When Takashi Murakami Meets READYMADE’s Yuta Hosokawa, Fashion Becomes Artifact

There is a point at which collision stops behaving like partnership and starts operating as […]