Zendaya and Law Roach Send Their Second On Collection Into a Fight Scene

A python print worn like camouflage, a Mary Jane on a running platform and a short film where Zendaya takes on an entire squad. On’s second co-created drop arrived Oct. 1.

The new campaign film from On runs about two minutes, and for most of it Zendaya is outnumbered. A crew of women in On gear comes after her through a city chase built on the grammar of classic action cinema, and she fights her way out through choreographed martial arts sequences and stunt work, dressed head to toe in python print. The film is the launch vehicle for her second co-created collection with the Swiss sportswear brand, developed once again with her longtime stylist Law Roach, and it went live alongside the clothes on October 1, 2026.

Signal. What happened: Zendaya and On rel their second co-created footwear and apparel collection, made with stylist Law Roach and launched through an action film-inspired campaign directed by the Argentinian trio Pantera. Exact object: oversized crewnecks and sweatpants with ruching and bungee cord details; a custom python print on a bodysuit, a form-fitting long sleeve top and a half-zip anorak; and the Cloudnova Moon Mary Jane in Clove/Ivory, Dew/Antler and Black/Ivory, with no prices listed in On’s announcement. When and where: October 1, 2026 at on.com and On stores worldwide, with immersive pop-ups at On flagships in Los Angeles, Paris, Tokyo and Chengdu. Source: On’s own October 1 announcement from Zurich. Why it matters: it is the fourth footwear design Zendaya and Roach have put their names to at On since August 2025 and their second full collection in six months, arriving as On’s founders take back day-to-day control and push the brand further into lifestyle. Earlier: the On x BILLY’S ENT release, and September’s Simone Rocha x adidas Originals FW26 piece, whose Taekwondo and Japan reworks sit in the same ballet-sneaker lane as the Cloudnova Moon.

The plot is thin on purpose. The clothes are written into the choreography, from a print that helps her blend into the scenery to a sneaker and a waistband drawstring that get put to work mid-fight. On’s chief marketing officer, Alex Griffin, framed the film as part of a habit that goes back to the start of the partnership: using cinematic storytelling to build small worlds around the product instead of making conventional ads, while keeping movement at the center of each one.

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The collection keeps its shapes simple and lets surface and adjustability do the talking. Oversized crewnecks and sweatpants carry ruching and bungee cords that let the wearer cinch the silhouette or let it hang loose, so one piece can sit several ways on the body. The python print, drawn specifically for the range, runs across three pieces: a bodysuit, a form-fitting long sleeve top and a half-zip anorak. Zendaya summed up the idea as “a python print that acts like a modern camo,” which is a tidy explanation of why a reptile pattern belongs on technical fabric at all. Camouflage made the jump from military kit to streetwear decades ago; this is On’s attempt to give a luxury-coded animal print the same everyday usefulness.

Roach, for his part, said the pair brought their personality and their love of print to technical fabrics, with the goal of making pieces that feel good in motion. The emphasis on movement is On’s house argument rather than a stylist’s flourish. The brand began with a single running shoe and still builds its apparel from performance materials, but the Zendaya pieces are designed to work as daywear first and training kit a distant second. Snakeskin was already in circulation for fall, with several designer runways sampling it this season, and the print made a public appearance before the official reveal when tennis player Ben Shelton wore the python anorak during the 2026 US Open.

The edit is deliberately small. Where a typical seasonal apparel drop from a sportswear brand runs to dozens of pieces, this one is a handful of fleece basics, three printed items and one shoe, which keeps the focus on how the pieces wear together rather than on range. That mirrors the structure of the first co-created collection in April, and it suggests the pair have settled into a format: a tight capsule built around one footwear idea, one graphic idea and one film.

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The footwear headline is a rework of the shoe the duo introduced six months ago. The original Cloudnova Moon arrived with the first co-created collection in April, a low-profile take on On’s all-day Cloudnova shaped by the ballet sneaker trend, with an engineered mesh upper, an adjustable strap, flat laces and CloudTec cushioning in the heel. It sells for £170 on On’s UK Cloudnova page and €190 across its eurozone stores, and it retailed for $200 in the US. The new version turns that base into a Mary Jane-inspired silhouette, pairing an engineered knit upper with what On calls refined speed laces, and it comes in three two-tone colorways: Clove/Ivory, Dew/Antler and Black/Ivory.

The Mary Jane label matters more than it might seem. Over the past two seasons, the strapped, flat-profile sneaker has become one of the most visible shapes in women’s footwear, with sportswear brands reworking martial arts and dance shoes into everyday flats. The Cloudnova Moon Mary Jane is On’s most direct entry into that lane so far, and it brings a running brand’s cushioning into a category that has largely been sold on looks. On’s announcement did not list a price for the new pair, and the style had not yet appeared with pricing across On’s own regional storefronts at the time of writing.

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Zendaya and On announced their multi-year partnership in June 2024, weeks after Challengers had put tennis-coded dressing back at the center of the style conversation. The first output was a short film, Dream Together, about the shared pull of movement. By August 2025 the relationship had moved into product. The Cloudzone Moon, a reworked Cloudzone with a mesh upper and extra padding at the heel and forefoot, was the first shoe Zendaya co-designed with Roach, launched inside a Be Every You campaign directed by Bardia Zeinali. It sold for about $200 and arrived alongside a 45-piece autumn/winter 2025 apparel collection that Zendaya fronted, including a structured bomber and a beige zip-up bodysuit. A softer follow-up pitched at recovery days, the Cloudtilt Moon, landed that October.

 

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The first fully co-created collection followed in April 2026. Announced on April 9 and released a week later, it spanned ribbed tanks, T-shirts, half-zip anoraks, coach jackets, drawstring midi skirts, parachute pants and Bermuda shorts, with the Cloudnova Moon at its center. Its film, Shape of Dreams, was directed by Spike Jonze and set inside an imaginary design studio called the Dream Lab, with Roach appearing on screen to style Zendaya in the new pieces; it was Jonze’s first work for the brand and arrived with still life photography by Sean Thomas. The October collection keeps that structure, a tightly edited apparel range around one hero shoe, but swaps the dreamy studio for something louder.

All of this has been squeezed into a crowded year for her on screen. The first collection landed just after an extended, Roach-styled press tour for The Drama, the dark romantic comedy she stars in opposite Robert Pattinson, and ahead of Christopher Nolan’s The Odyssey, in which she plays Athena, released in July. The October drop follows that summer cycle, and with collections in April and October, the partnership has settled into a twice-yearly product rhythm.

Roach’s presence is the constant across all of it. He has dressed Zendaya for red carpets and press tours for well over a decade, and On’s campaigns have steadily pulled him into frame, culminating in his on-screen role in the Dream Lab. The co-created label is On’s way of signaling that the two are shaping product rather than simply wearing it, and the shift from single silhouettes to full collections in 2026 is the clearest evidence of that so far.

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The directors this time are Pantera, the Buenos Aires collective of Pato Martinez, Brian Kazez and Francisco Canton. The trio won a Bronze Lion for film craft direction at Cannes Lions in 2017 for Woza, a short about an African surfer made for a surf label, and their short Nada de Todo Esto screened in the official selection of the 2023 Cannes Film Festival. Their commercial reel, which runs from Nike to Hermès and Jacquemus, has made them a regular pick for fashion and sportswear clients, a résumé that suits a brief asking for genre filmmaking with runway polish. The three run a Buenos Aires studio, Pantera&Co, where they also produce work with other directors and photographers, and Nada de Todo Esto was in contention for the short film Palme d’Or.

In practice the film borrows the mechanics of action cinema, the ambush, the chase, the one-against-many fight, and runs the clothes through them, which is On’s stated point: showing how each piece moves with the body under pressure. Stills released alongside the film keep the same attitude, shot against a vivid red backdrop and a textured grey wall, with Zendaya in the matching python set and, in one frame, a live snake draped across her shoulders.

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The timing makes the partnership worth watching closely. On closed 2025 with net sales of CHF 3.01 billion, up 30 percent on the year, but its 2026 outlook disappointed investors, and by March its shares were trading roughly 40 percent below their January 2025 record. That month the company named co-founders David Allemann and Caspar Coppetti as co-CEOs from May 1, with Martin Hoffmann stepping down after 13 years as CFO and then CEO. Scott Maguire was promoted to president and chief operating officer in the same reshuffle, and Hoffmann stays on as an adviser through March 2027. The context is not a struggling brand: On says it remains ahead of the three-year targets it set in 2023, its revenue has more than quadrupled since its 2021 New York listing, and the US is its largest market. The pressure is about keeping that pace.

The founders, who launched the brand in Zurich in 2010 alongside former athlete Olivier Bernhard and later brought Roger Federer in as a backer, have pushed On steadily beyond running into tennis, outdoor and lifestyle, and Zendaya is the most visible face of that last category. A collection built around oversized fleece, a statement print and a Mary Jane is not a running product in any meaningful sense. It is aimed at the customer who already wears On well away from the track and might now consider the rest of the outfit.

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The collection went on sale October 1 at on.com and in On stores worldwide, and On is staging immersive pop-ups inside its flagships in Los Angeles, Paris, Tokyo and Chengdu. Tokyo has two candidates. On Tokyo, the brand’s first flagship in Asia, opened on Harajuku’s Cat Street in April 2022 across three floors, complete with an indoor running track and gait-analysis technology. The On Flagship Store Tokyo Ginza on Namiki-dori, a three-floor store of roughly 1,000 square meters, opened in September 2025 as On’s second largest worldwide after Paris, timed to the World Athletics Championships in Tokyo, when On also used an On Labs Tokyo event to launch its LightSpray technology in the Asia-Pacific region. On’s announcement does not specify which of the two is hosting the Zendaya install.

Asia has become one of On’s most important growth stories. The brand reported Asia-Pacific sales more than doubling at constant currency in the second quarter of 2025, and Tokyo is one of only four cities hosting a dedicated pop-up for the new Zendaya collection.