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adidas Originals by JENNIE arrives September 1, marking BLACKPINK’s JENNIE’s shift from campaign face to co-creator.
adidas Originals has spent the better part of two years building toward this. On August 17, 2026, the brand’s Korean channel posted a stripped-down teaser clip of JENNIE dancing against a black backdrop, dressed in a track jacket, high-waisted fitted shorts, and a pair of heel- and toe-less dance socks. No product shots. No pricing. Just a name, a date, and a mood. The name was adidas Originals by JENNIE. The date was September 1, 2026. And the mood, deliberately, was ballet.
That single piece of styling, the toe-less sock paired with a rehearsal-room silhouette, ended up telling most of the story before adidas said another word. Within days, product leaks confirmed a companion sneaker: a square-toed reworking of the adidas Superstar built around ballet-flat construction, no laces required. The connection is being framed internally not as another JENNIE campaign, of which there have been several, but as her first true design credit with the brand, a shift from ambassador to co-creator that adidas has been signaling in smaller ways since the start of the year.
Jennie For Adidas Originals
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JENNIE’s relationship with adidas did not begin with this teaser, and it did not begin quietly either. BLACKPINK signed as a full group with adidas back in early 2018, one of the earlier instances of a K-pop act being brought on as a unified brand family rather than as individual faces bolted onto separate campaigns. JENNIE herself appeared in the brand’s “Change Is a Team Sport” push in January 2020, then resurfaced years later working alongside Edison Chen’s CLOT on a summer Gazelle Espadrille project that widened her footprint from music-industry endorsement into product-adjacent fashion territory.
That slow accumulation of trust culminated most visibly this year. JENNIE appeared in adidas Originals’ Spring 2026 Superstar campaign, a starry lineup that also included Samuel L. Jackson, Kendall Jenner, footballer Lamine Yamal, and NBA veteran James Harden. Jenner has been an adidas Originals ambassador since May 2017, which gives some sense of how long adidas has kept its highest-profile Superstar faces in rotation before ever handing one of them a design credit. JENNIE is now among a short list who have made that jump. British influencer Molly-Mae Hague designed a matcha-green Samba and an “iced latte” Superstar II earlier this year, and Pharrell Williams, who has designed for the brand since 2014, just put out a Triple White VIRGINIA Adistar Jellyfish, the sixth colorway of that silhouette in under a year. adidas Originals by JENNIE places her in that same tier: not a face on a poster, but a name attached to product decisions.
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The August 17 teaser was short by design. adidas gave almost nothing away beyond a view lang: JENNIE alone, lit starkly, moving through a sequence that reads more like a dance rehearsal than a fashion campaign. The track jacket carries a classic Three Stripes sportswear base, unremarkable on its own, but the shorts and dance socks push the look toward a studio aesthetic that has little precedent in adidas Originals’ recent celebrity work. It is less about logos and more about posture.
That restraint appears to be intentional. Several outlets covering the reveal described the strategy as one of establishing mood before merchandise, letting JENNIE’s own view id, pared-back, controlled, movement-forward, do the marketing rather than a traditional product unveiling. The global launch will run through adidas’ own site and select retailer, giving the brand a clean, control rollout rather than a staggered regional drip. For a capsule built around a single co-creator rather than a broad seasonal collection, that kind of unified drop makes sense: adidas wants September 1 to read as one moment, not several.
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The footwear side of the capsule has come into sharper focus over the past few days. The centerpiece is a pair of adidas Superstar Square Toe Ballets, JENNIE’s own reworking of the brand’s shell-toe icon into a square-toed, laceless ballet flat. Two colorways are confirmed: one built on an off-white base with black Three Stripes and matching black accents, the other flipping the formula into a core black upper with off-white detailing. Both retail at $150 and both are arriving in women’s sizing only.
Construction-wise, the shoe departs meaningfully from the standard Superstar. Rather than a traditional tongue-and-lace setup, the upper closes with an elastic band that secures the foot the way a ballet flat would, an approach directly in line with the rehearsal-studio imagery from the teaser. There is a lace near the vamp, but it is decorative rather than functional, a nod to the Superstar’s shell-toe identity without disrupting the slip-on construction underneath. The midfoot carries the Three Stripes in tonal, contrasting shades depending on colorway, with “Superstar” text rendered subtly behind the last stripe. A midsole matching each shoe’s dominant tone finishes the design, and the only direct JENNIE branding shows up on the insole, where a woven co-branded Trefoil and JENNIE tag sit together.
The choice of the Superstar specifically is notable given JENNIE’s history with the brand. It was the same campaign, this year’s Superstar push alongside Jackson, Jenner, Yamal, and Harden, that immediately preceded her elevation to co-creator, suggesting adidas moved fairly quickly from “face of the Superstar story” to “designer of a new Superstar story.” Both colorways are listed for release on September 1, 2026, through adidas and select retail partners, both online and in-store, though full stock allocation and any raffle or early-access mechanics had not been detailed as of writing. A footwear industry tracker corroborated the September 1 date and $150 pricing independently, though neither has been confirmed on adidas’ own retail listings yet.
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Understanding why adidas handed JENNIE a design credit means looking past the shoes and back at her wider fashion résumé. JENNIE has spent the past several years building a portfolio well outside music, with high-profile work connecting her to Chanel and Calvin Klein alongside her adidas ties. That range, moving fluidly between high fashion houses and sportswear, is precisely the profile adidas Originals has leaned toward as it expands its women’s lifestyle footwear push, an area the brand has explicitly prioritized over the past two years.
Her adidas history specifically stretches back further than most casual observers might assume. Beyond the 2018 group signing and the 2020 “Change Is a Team Sport” campaign, JENNIE’s work with Edison Chen’s CLOT on the Gazelle Espadrille project served as an early signal that she was comfortable operating in product-facing collaborations rather than pure endorsement. adidas Originals by JENNIE formalizes that trajectory under its own sub-label name, a structural choice that puts her in a different category than a one-off campaign face. The naming convention mirrors how adidas has handled its most enduring designer partnerships, giving JENNIE a version of the durable, ongoing arrangement that Pharrell Williams and, in different form, Kanye West have held with the brand’s Originals division historically.
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adidas Originals by JENNIE also lands inside a broader, fast-moving shift in how sportswear brands allocate their biggest collide slots. Athletes held that space almost uncontested for decades. That balance has visibly tilted toward music over the last ten-plus years, and nowhere more sharply than in K-pop, where fanbases mobilize around a single artist’s collaborations with an intensity that outpaces most traditional athlete-driven drops. JENNIE’s BLACKPINK bandmate Rosé recently put out her own collection with Puma, underscoring how thoroughly the major sportswear players have folded K-pop’s four biggest names into their design rosters within the same calendar year.
Adidas Track Jackets In Black, White, And Pink
adidas has been particularly aggressive here relative to competitors, treating JENNIE’s elevation to co-creator as a natural next step after years of ambassador work rather than a sudden pivot. The brand’s calculation is straightforward: JENNIE brings an audience that spans music, fashion, and beauty simultaneously, and a capsule carrying her name and her actual creative input, rather than just her image, gives adidas a considerably more durable story than a single campaign cycle would.
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A number of details remain unconfirmed heading into the September 1 launch. adidas has not disclosed whether the collection extends beyond the two confirmed Superstar Square Toe Ballet colorways into a wider apparel range built out from the teaser’s track jacket and shorts, nor has it detailed accessories, if any are planned at all. Pricing beyond the $150 footwear has not been released. No official retailer list beyond adidas’ own site and unspecified “select retailers” has been published, and adidas’ own product pages had not gone live with the collection as of this writing, meaning full details, imagery, and potential additional pieces are expected to surface only once the September 1 reveal happens. That gap is worth flagging plainly rather than filling in with speculation: everything solid so far, the two Superstar colorways, the $150 price point, and the September 1 date, traces back to product-tracking sources and the original adidas teaser rather than a full adidas press release, which has not yet been issued.
What is clear is the framing adidas has chosen. This is not being sold as a campaign appearance. It is being sold as JENNIE’s design signature applied to one of the brand’s most recognizable silhouettes, with her own aesthetic, minimalist, monochrome, rooted in dance and movement, driving decisions that would ordinarily sit entirely with an in-house design team. Whether that translates into a lasting sub-label or a single, tightly scoped capsule will likely become clear only once the full collection, and adidas’ own marketing language around it, arrives in full on September 1.
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